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Holland America Line Introduces a New Tulip Variety

Holland America Line, a cruise line with deep Dutch roots, proudly reveals its latest floral tribute: a unique tulip variety that will bloom in April 2026, celebrating its maritime heritage and the Netherlands. The new tulip symbolizes the essence of the cruise line's identity while reinforcing its strong connection to Dutch culture.

The ceremonial introduction of this special tulip variety took place at the historic Keukenhof Gardens, famous for its vibrant floral displays. Captain Jeroen Baijens of the Rotterdam flagship and Nico Bleichrodt, the company's vice president of international sales and marketing, had the honor of presenting the first bulbs to representatives of Keukenhof. This moment marked the beginning of a new chapter in Holland America Line's legacy of honoring its heritage through cultural symbols.

A Celebration of Dutch Elegance

Cultivated by esteemed Dutch growers, the new tulip variety embodies the elegance and timeless spirit traditionally associated with Holland America Line. The bulbs are set to be planted in the upcoming fall season, with an expectation for them to flourish spectacularly in Spring 2026. An official naming ceremony will follow at the Keukenhof, solidifying the tulip's permanent place in the cultural narrative of the cruise line.

Speaking at the event, Bleichrodt expressed profound pride in the company's Dutch origins, emphasizing its connection to the tulip: "Nothing embodies Dutch culture quite like a tulip. This flower is not merely a part of our branding; it stands as a true representation of our dedication to elegance, warmth, and detail in service. Each tulip petal reflects the hospitality that we strive to offer our guests, ensuring they feel welcomed and comfortable during their journeys."

The introduction of the tulip aligns with Holland America Line's commitment to honoring its rich traditions and provides an avenue to celebrate its Dutch heritage. This initiative is consistent with the cruise line's ethos of fostering authentic experiences through cultural connections, from the spread of fresh flowers onboard to the thoughtfully designed ships that cater to guest comfort.

Keeping Traditions Alive

This new tulip serves as a living embodiment of the cruise line's values, offering continuity and authenticity that span generations. Holland America Line has a storied history of providing guests with memorable experiences rooted in genuine care and attention to detail. Just as the tulip's development takes time and dedication, so too does the creation of the enriching and immersive experiences offered to travelers.

Holland America Line has been navigating the open waters for over 150 years, crafting journeys that connect travelers with the world's most breathtaking destinations. Renowned for its outstanding service, the line operates a fleet of 11 vessels visiting nearly 400 ports across 114 countries. Its focus on creating a "Savour the Journey" experience further cements its commitment to providing enriching journeys—those that are best savored rather than hurried.

The Keukenhof Experience

Keukenhof, known as the Garden of Europe, is the largest flower garden in the world, attracting over 800,000 visitors annually. With approximately seven million bulbs cultivated in the garden, it showcases around 1,600 flower varieties each season. The garden is only open for a limited timeframe from March 21 to May 20, making it a unique experience that draws thousands eager to witness the beauty of springtime blooms.

For more information on Holland America Line and their upcoming tulip project, you can find them on social media platforms such as Facebook, Instagram, and through their official website. As they continue to weave their Dutch heritage into the fabric of their service offerings, the new tulip will stand as a vibrant reminder of the line's commitment to maintaining strong ties to its origins while inviting guests to immerse themselves in the experience of travel.