#Japan #Tokyo #Immedio #Values #BtoB Tools

Improving Inside Sales with Immedio

Immedio, headquartered in Minato, Tokyo, has made significant strides in enhancing inside sales productivity. By integrating their BtoB web engagement tool into the operations of Values, a marketing consulting firm based in the same area, immedio has enabled dramatic improvements in their marketing practices.

Background of Implementation

Values focuses on solving marketing challenges for its clients and aims to improve overall marketing effectiveness. They recognized a considerable burden of manual tasks on their inside sales team, prompting the decision to implement Immedio's innovative solutions. The goal was clear: streamline their processes to allow for more efficient data-driven marketing.

Changes After Introducing Immedio

1. Boosting Productivity in Inside Sales

After adopting the Immedio tool, Values' inner sales team experienced a notable increase in productivity. By utilizing a scheduling URL, sales representatives can now manage their calendars efficiently, aligning their availability with prospective clients' needs. This change has reduced manual scheduling tasks by approximately six hours per month, freeing up valuable time that can be redirected towards more impactful sales activities.

2. Increased Number of Appointments

The effectiveness of Immedio is further evidenced by the increase in appointment generation. Before the implementation, inside sales struggled to secure client meetings, but now, about 17% of appointments are set directly by customers utilizing embedded forms, without any assistance from the sales team. Compared to the same period last year, the number of appointments generated has grown by roughly 1.5 times, showcasing the true power of this new tool.

Insights from Values

Takahiro Tanaka, Assistant Manager of the Inside Sales Group at the Data Marketing Department at Values, expressed that Immedio offers value beyond mere scheduling. The platform not only streamlines the process of scheduling meetings but also ensures a smooth flow of information from customer relationship management (CRM) systems to the appointment confirmation, facilitating a more efficient sales process altogether.

About Values

• - Location: 5F Akasaka Trust Tower, 2-17-22 Akasaka, Minato, Tokyo
• - CEO: Hideyuki Tsujimoto
• - Business Focus: Providing consulting and growth support services, big data analysis, and building effective sales frameworks using advanced IT technologies.
• - Website: Values

About Immedio

Immedio is dedicated to helping creators and users connect effortlessly, driven by the vision of making products that can change society for the better. Their mission is to foster a world where innovation is at the forefront, eliminating barriers to meaningful collaboration. Products like Immedio Box and Immedio Forms enhance lead generation and exhibition efficiency, thus maximizing the potential for businesses to convert interested prospects into committed clients.

• - Location: 22F Shinagawa Intercity A Building, 2-15-1 Konan, Minato, Tokyo
• - CEO: Hideki Hamada
• - Founded: April 1, 2022
• - Business Focus: Delivering BtoB web engagement tools that minimize missed business opportunities.
• - Website: Immedio

In closing, the partnership between Immedio and Values exemplifies how innovative technology can drive significant changes in sales practices. As more businesses adopt similar solutions, the landscape of inside sales is poised for reinvention.