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Yankee Candle® Launches a Fresh Brand Image with Brittany Snow

In an exciting turn for fans of home fragrances, the Yankee Candle Company, a subsidiary of Newell Brands, has announced a comprehensive brand revamp that redefines the beloved candle experience. This refresh, which was unveiled on July 23, 2025, presents a modern design and an enhanced quality that aims to enchant both longtime devotees and a new generation of scent enthusiasts.

A New Era for Yankee Candle

The updated Yankee Candle collection focuses on delivering powerful fragrances with the emotional significance that many consumers have come to cherish. The relaunch includes 95 expertly curated fragrances that inspire consumers to embrace meaningful moments in their lives. These scents serve as nostalgic reminders of joy, further cementing the brand's commitment to crafting memorable experiences through fragrance.

Brand loyalists will notice that the candles now contain a new and improved wax blend in their iconic large jars, offering a longer-lasting scent from the first burn until the last. Notably, the enhancements ensure a more consistent burn experience, reducing soot and tunneling — common issues that candle users have encountered in the past.

Fragrance You Can Rely On

The modernization of Yankee Candle extends beyond just aesthetics. The brand's commitment to quality is evident in the new premium plant wax blend, designed for improved fragrance throw, allowing the delightful aromas to permeate your space and create a cozy atmosphere that resonates with your life's moments.

In emphasizing a cohesive, modern design, Yankee Candle acknowledges today's consumers' preference for aesthetics that complement their lifestyle. With visually appealing packaging and fragrance-first visuals, the brand has unified its product line to meet contemporary tastes, making them not just functional but beautiful additions to any home.

Collaboration with Brittany Snow

To further amplify its brand story, Yankee Candle has partnered with actress and director Brittany Snow, a long-time admirer of their products. Her authentic voice brings a fresh perspective to the brand's emotional connection with fragrance. Snow expressed her excitement, stating, "I've loved Yankee Candle for as long as I can remember. Their fragrances have been the backdrop of some of my most memorable times."

In promoting the power of scent, Snow shared her personal experiences, highlighting how candles have aided her self-care routine, particularly with the Sage Citrus scent helping her unwind after hectic days. This partnership underlines the significance of choosing scents that resonate personally with individuals, encouraging them to find joy in their everyday experiences.

Special Event: Love at First Light

To celebrate the launch of the new Yankee Candle collection, the company will host its first-ever 'Love at First Light Event' on Saturday, August 16, 2025. This special occasion invites both new and existing members of the Fragrance Family Rewards program to come into participating retail locations across the U.S. and select a complimentary candle, allowing customers to experience the revitalized product line firsthand without any purchase requirement.

Consumers can also explore the full range of Yankee Candle fragrances at their official website, where products are available at major retailers such as Walmart, Target, and Amazon, as well as in Yankee Candle retail stores.

The Heritage of Yankee Candle

For over 50 years, Yankee Candle has been synonymous with high-quality home fragrances, blending artistry and craftsmanship to create products that improve the ambiance of any setting. Their legacy continues as they innovate and adapt to meet the evolving needs of fragrance lovers, bringing timeless memories to life through scent.

As a wholly owned subsidiary of Newell Brands, Yankee Candle not only offers candles but also a variety of home fragrance products and car air fresheners. Its commitment to excellence and consumer satisfaction shapes every aspect of its operations.

In conclusion, with a modern refresh spearheaded by Brittany Snow and a renewed focus on emotional connections through fragrance, Yankee Candle is poised to delight existing and future fans alike. Experience the new era of scents where every candle tells a story!