Kingsway Pharmaceuticals Launches PBZ OTC: A New Era of Itch Relief at Target Stores Nationwide

New Itch Relief Cream: PBZ OTC from Kingsway Pharmaceuticals



In a significant leap forward for allergy relief, Kingsway Pharmaceuticals has unveiled their latest offering, PBZ OTC Pyribenzamine Antihistamine Cream. Marking the first new topical antihistamine release in the last 50 years, this innovative product is set to hit Target stores across the United States this April.

PBZ OTC is designed to provide quick and effective itch relief for a variety of skin irritations, including those caused by insect bites, poison ivy, and sunburn. What sets this product apart is its formulation featuring Tripelennamine HCL, a trusted ingredient that ensures users experience fast relief without the accompanying drowsiness often associated with other antihistamines.

Designed for All Ages


One of the standout features of PBZ OTC is its safety profile; it is suitable for family members ages two and older. This broad age range means parents no longer have to worry about the safety of topical antihistamine solutions for their young children. With the market having been stagnated with limited options for topical relief, PBZ OTC brings a refreshing change to the landscape, providing peace of mind for users concerned about drug interactions or potential side effects associated with steroids.

Benjamin Blessing, the Chief Operating Officer of Kingsway Pharmaceuticals, expressed excitement regarding the launch. He noted, "This recognition validates our commitment to innovation. We have listened carefully to consumers' needs and leveraged cutting-edge pharmaceutical technology to create a product that meets these needs effectively."

Product of the Year 2025


PBZ OTC's promise and performance have already been recognized, as it has been awarded the title of Product of the Year 2025 in the Immediate Relief category. This accolade stems from a survey involving 40,000 consumers, emphasizing the product's innovation and trustworthiness. As the first new contour in a category that has remained unchanged for decades, this recognition brings a spotlight onto PBZ OTC.

Key Features That Appeal to Consumers


  • - Fast Relief: PBZ OTC's non-greasy, quick-absorbing formula directly targets itching pain, ensuring relief without inducing drowsiness. Whether at a picnic dealing with mosquitoes or after a hike encountering poison ivy, users can rely on PBZ OTC for immediate comfort.
  • - Safe for Everyone: Its approval for ages 2 and up makes it an all-in-one solution for families, outdoor adventurers, and allergy sufferers.
  • - Versatile Compatibility: PBZ OTC can safely be used alongside oral allergy medications like Benadryl®, ensuring that consumers managing allergies can integrate it easily into their existing routines without added risk.
  • - Trusted Legacy: Produced by the developers of well-regarded products like Blue-Emu and Bikini Zone, PBZ OTC arrives with a solid reputation in quality and efficacy.

A Win for Retailers


Kingsway Pharmaceuticals has taken a decisive step to ensure that PBZ OTC will not only meet consumer demand but also enhance retailers' offerings. Its nationwide launch in Target stores is just the beginning; other retailers such as Walmart are presented with a tremendous opportunity to stock this award-winning product.

In conclusion, PBZ OTC Pyribenzamine Antihistamine Cream not only brings innovation to the market but also aims to transform how families approach itch relief. With the promise of safety, efficacy, and quality, this product is set to become an essential item in households across the country.

Topics Consumer Products & Retail)

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