Davebreak Frozen Sushi
2025-06-23 01:55:58

Davebreak Launches Frozen Sushi at Mitsuwa Marketplace Across the United States

Davebreak's Frozen Sushi Now Available at Mitsuwa Market Place in the US



Davebreak Inc., based in Shinagawa, Tokyo, is excited to announce the launch of its frozen sushi at multiple locations of Mitsuwa Marketplace, a major Japanese supermarket chain in the United States. The first three stores to offer this innovative product include Del Amo, Northridge, and San Gabriel, all situated in California. This marks the first time that frozen sushi developed in Japan will officially make its debut as a staple item in the US retail market.

Nationwide Expansion Plans


Starting this upcoming summer, Davebreak will expand its reach by introducing frozen sushi to additional locations, including stores in Chicago, New Jersey, and Waikiki, Hawaii. The initial launch has generated considerable anticipation and enthusiasm among sushi lovers and experts alike, as it represents a groundbreaking step in promoting Japanese cuisine abroad.

Quality Meets Innovation


Davebreak’s dedication to excellence has shaped its approach to developing frozen sushi tailored for the US market. Utilizing an advanced freezing technology, the company has formulated a recipe that maintains quality even after thawing. This involves meticulous selection of rice varieties and adjustments in vinegared rice preparation, ensuring that the sushi retains its freshness during transport and storage.

The frozen sushi is sold chilled, processed fresh from the store's backroom after being thawed, allowing them to meet high consumer standards for taste and texture. As a result, the product has been exceptionally well-received, achieving rapid sales and high turnover rates immediately after its release.

Expanding Presence in the Market


With the positive feedback from customers at the Del Amo, Northridge, and San Gabriel stores, Davebreak looks forward to solidifying its operations before expanding further across California and beyond. The aim is to distribute frozen sushi to additional grocery stores and also explore partnerships within the food service industry, significantly increasing availability and presence in the US market.

Bridging Cultures Through Food


Through its innovative freezing technologies, Davebreak aims to honor and promote Japanese food culture globally. Their unique freezing machine, the Art Lock Freezer, has been pivotal since its launch in October 2021. This machine employs precision freezing techniques to minimize damage to food cells, thus preserving flavor and texture better than conventional methods.

With over 700 installations across various food businesses, the Art Lock Freezer has received widespread acclaim, aiding in the production of high-quality frozen goods. The technology ensures that not only raw ingredients but also pre-cooked foods can be kept at peak flavor, paving the way for enhanced dining experiences.

About Davebreak


Founded in 2013 with the mission to create a better future for both producers and consumers, Davebreak Inc. specializes in advanced freezing technology. The company offers a broad range of services known as “Freezing as a Service® (FaaS®)” designed to assist food businesses in adopting their innovative equipment and frozen products, striving to address challenges in food distribution.

As a pioneer in the field of special freezing technology, Davebreak continues to push boundaries, focusing on quality enhancement and expansion both domestically and internationally. Their commitment to excellence ensures that they will remain a key player in the evolving landscape of frozen food products.

For further information about Davebreak and their products, please visit their official website at Davebreak.


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Topics Consumer Products & Retail)

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