#Japan #capsule toys #Gashacoco #Iida

Gashacoco Opens New Franchise in Iida

On April 25th, 2025, Gashacoco, a popular capsule toy specialty store, is set to launch its 24th franchise location, Gashacoco Heian-do Iida, in Iida City, Nagano Prefecture. This new store will be part of the Heian-do Iida bookstore, which offers a broad selection of books, stationery, and media.

Exciting Selection of Capsule Toys

Spanning approximately 36 tatami mats, the Gashacoco Heian-do Iida store will feature a plethora of capsule toy vending machines allowing customers to enjoy the thrill of discovering new toys. With this store, Gashacoco aims to provide an uplifting experience where customers can find items they want along with those they never knew they needed. The excitement of opening a surprise capsule will bring an added joy to shoppers and serve as a delightful escape from the daily routine.

Store Information

• - Name: Gashacoco Heian-do Iida
• - Location: 660-1 Nagokuma, Iida City, Nagano Prefecture
• - Operating Hours: 10:00 AM – 10:00 PM

This franchise marks the fifth collaboration between Gashacoco and Heian-do, building on their established partnership and expanding their reach in the local community.

Grand Opening Campaign

To celebrate the opening from April 25 to April 27, visitors who bring a voucher distributed at the venue will have the chance to spin the capsule vending machine for free (limited to specific capsule toys and available only while supplies last). This promotion promises to enhance the excitement of the inaugural days at Gashacoco Heian-do Iida.

Expansion Plans for Franchise Opportunities

As of now, Gashacoco operates 137 stores nationwide (as of March 2025). The franchise aims to leverage its extensive experience in managing capsule toy stores while providing support to partner companies. The goal is to strengthen and grow the Gashacoco brand through franchising opportunities across various locations, including commercial and tourist areas, shopping streets, and more.

Key Franchise Requirements

• - Location Requirements: Must be in commercial facilities, tourist spots, shopping districts, or large retail spaces.
• - Recommended Size: Stores should ideally have between 25 to 50 tatami mats.
• - Ideal Sectors: Large general goods stores, apparel shops, media complex stores, large bookstores, mobile shops, cafés, theme parks, and more.

Potential franchisees are encouraged to reach out for discussions on possibilities beyond the specified criteria. For inquiries, contact the Business Partner Contract Team at Happinet.

About Gashacoco

Founded in December 2019, Gashacoco's mission is to provide entertainment and joy through innovative capsule toys. Happinet Vending Services manages the Gashacoco brand, which operates approximately 380,000 capsule vending machines across Japan, ensuring a steady flow of new products every week. Gashacoco operates 137 stores nationwide, creating an inviting atmosphere where customers can experience the excitement of toys coming to life.

The Growing Interest Among Adult Consumers

Recent survey data indicates a significant demand for capsule toys among adult consumers, particularly among women in their 20s and 30s. The survey conducted in early 2025 revealed that over half of the women from these demographics had purchased capsule toys since reaching adulthood. This shift in consumer behavior demonstrates a strong recognition and acceptance of capsule toy specialty stores as a staple in contemporary shopping culture.

For more information about the new franchise and its offers, visit Gashacoco's official website or their social media channels.