#Japan #Tokyo #AI Insights #Beauty Industry #Metareal SA

Introduction to Metareal SA

On October 30, 2023, Rozetta Corporation, led by President Junichi Goishi, launched an innovative AI agent designed for hair salons: the Metareal Salon Insights (Metareal SA). This new product addresses the demand for accurate pre-launch analysis of beauty product trends, allowing salon owners and marketing teams to make informed decisions rooted in data. By leveraging AI technology, Metareal SA conducts comprehensive analyses of social media posts, customer reviews, and exhibition information that reflect both salon preferences and product introduction readiness.

The Need for AI in the Salon Industry

The beauty industry has been experiencing rapid changes, largely influenced by social media trends and consumer feedback. Despite this dynamic environment, traditional sales methods remain reliant on fixed lists and annual events, which often lead to missed opportunities for introducing new products at crucial moments. For instance, during product launch periods, competing brands frequently establish connections with salons, resulting in missed proposal opportunities. Recognizing this challenge, Metareal SA was developed to enhance the sales process by identifying salons that demonstrate a high propensity for new product adoption.

Key Features of Metareal SA

Metareal SA comes equipped with several standout features:

1. Automated Analysis of Social Media and Reviews: The AI analyzes social media interactions, customer feedback, and exhibition information to determine brand preferences, popular techniques, and stages of product consideration.

2. Initiative Readiness Scoring: The tool provides automatic insights into the timing and interest levels of shops in product introductions. It categorizes salons based on their readiness to adopt products – stages like 'growing interest', 'comparison stage', and 'just before adoption' are visually highlighted.

3. Customized Proposal Templates: Based on the AI's scoring, Metareal SA can generate tailored documents that recommend products, promotional strategies, and conversation topics for sales representatives to utilize in their pitches.

Target Audience and Usage

The service is directed toward sales and marketing professionals within cosmetic manufacturers and beauty dealers, brand managers, marketing teams involved in product launches, as well as salon support and education departments responsible for product training and follow-up. This tool aims to seamlessly integrate AI insights into the decision-making processes of these industry professionals, fostering a shift from subjective strategies to data-driven approaches.

Expansion of AI Consulting Services

Rozetta plans to enhance its AI consulting services further, expanding the Metareal AI suite beyond the beauty industry. Their previously developed AI agent, Metareal DD, specialized in finance, laid the groundwork for a series designed to address challenges across various sectors, including healthcare, legal, and manufacturing. The introduction of these generative AI tools signifies a commitment to providing tailored solutions that meet specific industry needs while ensuring that the AI implementations deliver real value at the ground level.

Conclusion

In conclusion, Metareal SA stands not just as a standalone product but as part of a broader vision to revolutionize industry standards through AI-driven technology. As the beauty industry's landscape continues to evolve, tools like Metareal SA will play a crucial role in redefining customer engagement and sales strategies. The rapid advancements in AI are poised to empower salons with the insights they require to stay competitive, ultimately reshaping how beauty products are introduced to the market. For more information on how Metareal SA can transform your salon's approach to new product introductions, visit Metareal SA Service Page or contact them at [email protected].