Colangelo & Partners Takes Charge as PR Agency for Alto Adige Wines' U.S. Expansion
The renowned Colangelo & Partners has recently been named the official public relations agency of record for The Consorzio Alto Adige Wines, a significant landmark for both the agency and the Italian wine consortium. This partnership is designed to increase the visibility of Alto Adige wines in the U.S., a market deemed crucial for the region's wine producers.
The Consorzio Alto Adige Wines represents nearly all of the wine producers in this picturesque region, which is celebrated for its high-quality wines crafted from diverse grape varieties. Located in northern Italy, Alto Adige boasts an extraordinary intersection of Alpine and Mediterranean climates, creating an unprecedented terroir that influences its wines' unique characteristics. The consortium's mission is to promote viticulture and elevate the global recognition of Alto Adige wines, making this partnership with Colangelo & Partners particularly strategic.
Eduard Bernhart, the Director of Consorzio Alto Adige Wines, expressed enthusiasm about the collaboration, emphasizing the importance of the U.S. market for their growth strategy. "The U.S. is a vital market for Alto Adige wines, and we are excited to collaborate with Colangelo & Partners to amplify our message," he stated.
Colangelo & Partners, renowned for their expertise in the wine and spirits sectors, will craft integrated public relations strategies that include media outreach, event planning, and promotional campaigns. The aim is to exemplify the unique qualities of Alto Adige wines, effectively showcasing their distinct Alpine-Mediterranean terroir to U.S. audiences. Gino Colangelo, the agency's president, highlighted the honor of teaming up with the consortium to share the captivating story of Alto Adige wines.
The comprehensive communications strategy crafted by Colangelo & Partners aligns with the core values of the Consorzio Alto Adige Wines. By synergizing expertise and innovative storytelling, they intend to position Alto Adige as a prominent player in the competitive U.S. wine market. The focus will not only be on enhancing brand visibility but also on building strong relationships with U.S. media, wine professionals, and trade sectors.
This partnership signifies a major step towards consolidating the image of Alto Adige wines amidst increasing competition. With around twenty grape varieties thriving in its vineyards—from the Mediterranean valleys to the lofty Alpine hillsides—the consortium stands at the forefront of sustainable viticulture and exceptional wine quality.
Established in 2007, The Consorzio Alto Adige Wines exemplifies collaboration among diverse stakeholders within the wine industry, including cooperatives, independent growers, and family-owned estates. Their commitment to sustainable practices underpins a reputation for premier wine production, which Colangelo & Partners aims to showcase extensively in the U.S.
Colangelo & Partners, founded in 2006, has built a reputation as a leader in communications for premium food and beverage brands. Their extensive network and stellar relationships with media outlets allow the agency to influence consumer opinions and behaviors effectively. They focus on seamless integration between creative marketing strategies and measurable outcomes, ensuring that their clients gain the results they need in increasingly competitive landscapes.
Overall, this partnership heralds an era of enhanced awareness for Alto Adige wines in the U.S., paving the way for deeper connections between producers, consumers, and wine enthusiasts alike. As Colangelo & Partners embarks on this journey, both teams are poised to make substantial strides in expanding the enthusiasm and appreciation for the wines of Alto Adige throughout the United States.
The Consorzio Alto Adige Wines represents nearly all of the wine producers in this picturesque region, which is celebrated for its high-quality wines crafted from diverse grape varieties. Located in northern Italy, Alto Adige boasts an extraordinary intersection of Alpine and Mediterranean climates, creating an unprecedented terroir that influences its wines' unique characteristics. The consortium's mission is to promote viticulture and elevate the global recognition of Alto Adige wines, making this partnership with Colangelo & Partners particularly strategic.
Eduard Bernhart, the Director of Consorzio Alto Adige Wines, expressed enthusiasm about the collaboration, emphasizing the importance of the U.S. market for their growth strategy. "The U.S. is a vital market for Alto Adige wines, and we are excited to collaborate with Colangelo & Partners to amplify our message," he stated.
Colangelo & Partners, renowned for their expertise in the wine and spirits sectors, will craft integrated public relations strategies that include media outreach, event planning, and promotional campaigns. The aim is to exemplify the unique qualities of Alto Adige wines, effectively showcasing their distinct Alpine-Mediterranean terroir to U.S. audiences. Gino Colangelo, the agency's president, highlighted the honor of teaming up with the consortium to share the captivating story of Alto Adige wines.
The comprehensive communications strategy crafted by Colangelo & Partners aligns with the core values of the Consorzio Alto Adige Wines. By synergizing expertise and innovative storytelling, they intend to position Alto Adige as a prominent player in the competitive U.S. wine market. The focus will not only be on enhancing brand visibility but also on building strong relationships with U.S. media, wine professionals, and trade sectors.
This partnership signifies a major step towards consolidating the image of Alto Adige wines amidst increasing competition. With around twenty grape varieties thriving in its vineyards—from the Mediterranean valleys to the lofty Alpine hillsides—the consortium stands at the forefront of sustainable viticulture and exceptional wine quality.
Established in 2007, The Consorzio Alto Adige Wines exemplifies collaboration among diverse stakeholders within the wine industry, including cooperatives, independent growers, and family-owned estates. Their commitment to sustainable practices underpins a reputation for premier wine production, which Colangelo & Partners aims to showcase extensively in the U.S.
Colangelo & Partners, founded in 2006, has built a reputation as a leader in communications for premium food and beverage brands. Their extensive network and stellar relationships with media outlets allow the agency to influence consumer opinions and behaviors effectively. They focus on seamless integration between creative marketing strategies and measurable outcomes, ensuring that their clients gain the results they need in increasingly competitive landscapes.
Overall, this partnership heralds an era of enhanced awareness for Alto Adige wines in the U.S., paving the way for deeper connections between producers, consumers, and wine enthusiasts alike. As Colangelo & Partners embarks on this journey, both teams are poised to make substantial strides in expanding the enthusiasm and appreciation for the wines of Alto Adige throughout the United States.
Topics Consumer Products & Retail）
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