#United States #Waltham #Buyers Edge #Dinova #Business Dining

Buyers Edge Platform Expands Its Reach by Acquiring Dinova

On October 1, 2025, Buyers Edge Platform, a frontrunner in digital procurement solutions for the foodservice sector, disclosed its agreement to acquire Dinova, Inc. This strategic move, which is poised to broaden Buyers Edge's portfolio, centers around Dinova's prominence in business dining rewards, effectively merging their strengths for an optimized dining experience.

The Details of the Acquisition

Dinova, celebrated as a leader in preferred business dining programs, boasts a comprehensive network featuring over 24,000 restaurants and nearly 600 esteemed corporate and government partners. This merger not only enhances Buyers Edge's existing offerings but also provides $18 billion in spend visibility, allowing for a more holistic view of dining expenditures in the corporate sector.

John Davie, CEO of Buyers Edge, expressed his enthusiasm regarding this acquisition, noting, "Dinova has built something truly unique in the restaurant industry — a program that helps restaurants capture highly profitable business dining spend while rewarding corporations and diners in the process." He further emphasized the potential for accelerated growth by integrating Dinova's offerings with Buyers Edge's extensive foodservice network and advanced technology.

Key Benefits for Stakeholders

The acquisition is positioned to deliver unmatched advantages to all Dinova stakeholders. With Buyers Edge's resources, restaurant partners can capitalize on the company’s advanced procurement solutions, software innovations, and supply chain management expertise. Corporate clients will gain access to an extensive selection of dining options, including potential expansions into international markets.

Notably, business diners are expected to enjoy an enriched experience, with improved technology simplifying their dining rewards process and enhancing their overall dining interaction. This strategic alignment serves to boost both customer satisfaction and sales growth for participating restaurants.

A Synergistic Approach to Business Dining

Buyers Edge’s commitment to innovation will likely align with Dinova's established business dining framework, creating a comprehensive suite of solutions ideal for the contemporary foodservice environment. The acquisition will enable Buyers Edge's existing restaurant customers to dominate business dining occasions, elevate guest experiences, and stimulate revenue growth.

By harnessing a robust network that includes over 250,000 locations and $74 billion in spend visibility, Buyers Edge is uniquely positioned to leverage this acquisition for sustained innovation in the foodservice industry. The inclusion of Dinova into Buyers Edge's rewards program represents a significant enhancement, promising a more connected and efficient dining ecosystem.

Looking Ahead

As Buyers Edge prepares for this transformative transition, both Dinova and Buyers Edge will function independently until the deal's closure, which is projected for the fourth quarter of 2025. The completion of this transaction is contingent upon typical closing conditions, such as the expiration of the waiting period defined under the Hart–Scott–Rodino Antitrust Improvements Act.

In summary, the acquisition of Dinova by Buyers Edge marks a significant development within the business dining domain, merging leading technologies with a strategic network of foodservice professionals. With a shared vision for innovation and customer satisfaction, this partnership is set to redefine the landscape of dining rewards in the corporate sector.

About Buyers Edge Platform

Buyers Edge Platform is a premier digital procurement network dedicated to foodservice innovation, delivering valuable insights, technology, and savings for operators, distributors, and manufacturers. Its multi-faceted solutions, comprising Digital Procurement Networks, Fresh Services, Software Solutions, and Supply Chain Management, aim to revolutionize how the foodservice industry operates.

About Dinova

Dinova has established a market-leading business dining program across the U.S. and Canada, linking over 24,000 restaurants with nearly 600 corporate and governmental partners, thereby enabling significant spend visibility and savings for companies, while simultaneously bolstering restaurant growth.

About Frontier Growth

Frontier Growth, a growth equity firm based in Charlotte, North Carolina, is devoted to fostering sustainable growth through tailored support, grounded in a philosophy that prioritizes people and collaborative innovation.