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Vitabrid Japan Optimizes Approval Process with AdKura

In a significant move towards enhancing its advertising workflow, Vitabrid Japan, a leading D2C company with cumulative sales exceeding 20 million units, has implemented the AdKura platform, provided by AdKura Co., Ltd. This cloud-based software is tailored for the management of ad creative reviews and approvals, a necessity given the ever-growing complexity of advertising regulations.

The Challenges in Ad Review Processes

With strict regulations such as the Pharmaceutical and Medical Device Act, the Act Against Unjustifiable Premiums and Misleading Advertisements, and various platform policies, the requirements for advertising expressions are continuously evolving. This complexity often leads to fragmented communication via multiple tools like emails, spreadsheets, chat applications, and cloud storage, resulting in challenges such as confusion over the most current versions of documents and tracking approval statuses.

AdKura's Implementation at Vitabrid Japan

Vitabrid Japan faced the need for a streamlined approach to manage the approval process for 11 different products. With AdKura, they established an integrated system that reduces review times by 30 to 40%. The platform allows 143 stakeholders—comprising 45 internal staff and 98 agency members—to collaborate seamlessly on the same interface. Each product’s approval process is uniquely managed, simplifying project control and maximizing transparency.

One major improvement is the handling of video content. Previously, instructing video modifications required significant effort in writing down timestamps. With AdKura, users can now comment directly on videos, drastically reducing the time spent conveying feedback.

Efficiency Gains from the AdKura Platform

Since the introduction of AdKura, Vitabrid Japan has realized considerable improvements. The transition from multiple tools to a centralized management system has eliminated unnecessary file searches and status checks, leading to a notable reduction in approval times of around 30 to 40%. Moreover, automated notifications via Chatwork have further cut down communication overhead. By setting over 30 notification parameters tailored to each product and agency partnership, they have ensured real-time updates on approval requests and feedback processes.

AdKura's Features and Future Developments

AdKura offers a comprehensive range of features, specifically designed for the management of creative advertising processes. Some key functionalities include:

• - Workflow management for sharing, reviewing, and approving ads
• - Capability for commenting on videos and images
• - Support tools for compliance with advertising regulations
• - AI-assisted initial checks for ad expressions

In 2025, AdKura Co., Ltd has also been selected for the Google for Startups initiative, aiming to further enhance its compliance-checking capabilities using AI advancements.

About Vitabrid Japan

Founded with a mission to expand possibilities for tomorrow, Vitabrid Japan focuses on D2C sales in the skincare and healthcare sectors, boasting impressive sales numbers of over 20 million units across its product lines. The company continues to innovate within the space, with robust backing from cutting-edge technology.

Conclusion

As advertising regulations become increasingly complicated, companies like Vitabrid Japan recognize the importance of streamlining internal processes to maintain compliance and efficiency. By adopting AdKura, they not only simplify their workflows but also set an example in how technology can drastically enhance communication and operational efficiency in the advertising landscape.

For more information about Vitabrid Japan, visit Vitabrid's official website. To learn more about AdKura, check out AdKura's website.