U.S. Virgin Islands Demonstrates Tourism Growth and Connectivity at Caribbean Week in NYC

U.S. Virgin Islands at Caribbean Week 2026

The U.S. Virgin Islands (USVI), represented by Governor Albert Bryan Jr. and Commissioner Jennifer Matarangas-King, made a significant impact at the Caribbean Week event held in New York City from June 1 to 5, 2026. This annual gathering, organized by the Caribbean Tourism Organization, serves as a platform for promoting Caribbean tourism and fostering regional collaboration.

Key Highlights

Governor Bryan kicked off the event with an inspiring keynote address that emphasized the importance of unity in the Caribbean. He urged participants to appreciate the shared strengths of the region and the numerous opportunities available for both travelers and those within the tourism industry. His words were aimed at forging deeper connections among Caribbean states while promoting the collective identity of the islands.

In her participation, Commissioner Matarangas-King took part in the “Around the Caribbean in 60 Minutes” session alongside various ministers. She shared vital updates from the territory, including the launch of a new weekly nonstop flight between Newark Liberty International Airport and St. Croix, facilitated by United Airlines. This expansion represents a crucial step in enhancing accessibility and connectivity for prospective tourists.

Moreover, Matarangas-King engaged with industry executives and participated in a panel discussion at the Marketing Conference, addressing strategies to bolster marketing initiatives within the region while focusing on sustainable growth in the tourism sector. She stated, “Caribbean Week provides a valuable opportunity to share ideas, collaborate with our regional counterparts, and collectively enhance the sustainability and growth of our tourism products.”

U.S. Virgin Islands as a Platinum Sponsor

As a Platinum Sponsor for Caribbean Week, the U.S. Virgin Islands hosted the CTO Foundation Luncheon, where Governor Bryan highlighted the necessity to invest in the emerging generation of tourism professionals. He encouraged young individuals to explore the diverse career avenues available in the field. Additionally, Deputy Commissioner RoseAnne DeFreitas introduced former Commissioner Joseph Boschulte, who received a Lifetime Achievement Award honoring his substantial contributions to the Caribbean tourism landscape.

The delegation was also graced by notable figures from the entertainment industry, including rapper and radio host Maino, as well as entrepreneur Jasmine Gerald, showcasing a blend of culture and tourism.

Culinary Contributions and Competitions

The week also showcased the vibrant culinary scene of the U.S. Virgin Islands during events like the annual Rum & Rhythm fundraiser, highlighting the island’s creativity in mixology. Participants Kealoni