#United States #Harrisburg #Hatfield #Pork #Better Care

Hatfield® Ignites Flavorful Connections with New Campaign

Hatfield® has just ignited a delightful new campaign titled 'Better Care. Better Pork.', aiming to emphasize the rich flavors of their pork while simultaneously highlighting their unwavering commitment to animal welfare and family values. The launch promises to attract food lovers and connection seekers alike, resonating particularly well with both Millennial and Gen Z audiences who prioritize brand integrity and deliciousness.

The campaign kicks off with humorous advertising, starting with a commercial titled 'Mower'. This lighthearted spot showcases how the enticing scent of sizzling Hatfield® pork can distract even the most dedicated backyard warriors, prompting them to abandon their yard work to join a neighbor's BBQ. It's a funny reminder of the joy that good food can bring people together.

More Than Just Flavor

That's not all; another ad titled 'Tailgate' depicts passionate fans drawn from every corner of the parking lot by the mouthwatering aroma of sizzling Hatfield® bacon. These moments reinforce the brand's belief that great food has an inherent power to unite communities and family gatherings.

At its core, Hatfield® is about more than just crafting tasty pork; it's about creating a product infused with purpose. For over a century, the company has prided itself on treating livestock with leading industry care. According to Michael Pavone, CEO of the agency behind the campaign, families today desire to feel connected to their food — they want transparency regarding its origins, the production process, and the values behind the brand. Hatfield® successfully delivers on this front, ensuring that with every loved bite, their customers experience that their food is both nourishing and thoughtfully sourced.

Real Stories for Real People

This campaign distinguishes itself by appealing to the next generation of shoppers who crave authenticity over empty marketing slogans. Featuring a blend of humor, warmth, and irresistible visuals of their tantalizing pork items, Hatfield® connects with consumers who value not only what they put on their plates but also the brands they support. Focus groups reveal that today's younger consumers gravitate toward purpose-driven brands, amplifying Hatfield’s appeal and relevance.

As summer approaches, Hatfield® is eager to bring its delicious pork to new grocery store aisles and backyard grills all across the country, expanding its reach beyond its roots in the Northeast. Markets in states like North Carolina, Florida, Illinois, and California will soon see Hatfield® pork making its way onto their shelves and into their summer cookouts.

The Promise of Better Care

Brad Doyle, Director of Marketing at Clemens Food Group, emphasizes that the campaign is not simply about brand expansion; it is about nurturing relationships with families who resonate with their core values. 'We believe that good food starts with good care, and this campaign effectively illustrates this philosophy. Every time you choose Hatfield®, you’re opting for pork that is flavorful as well as ethically produced,' he insists.

Ultimately, this strong commitment to quality and care translates into an irresistible product that consumers can trust. Hatfield® invites you to find their delicious offerings in local grocery stores and fire up the flavor this summer — because when you experience the difference of better care leading to better pork, you realize it is simply irresistible.