#Japan #Tokyo #Alma #Centou #Insight Management

User Insights Cloud Launch: Centou and the Insight Dictionary

In a groundbreaking initiative, alma, a Tokyo-based company, has officially launched Centou, Japan's first-ever Insight Management Cloud. This platform is designed to make understanding user insights enjoyable and collaborative. A significant highlight of this launch is the publication of the Insight Dictionary, a meticulously curated collection of case studies that illustrate how various businesses leverage user insights for growth.

Understanding the Insight Dictionary

The Insight Dictionary serves as a comprehensive compilation of user insight-driven business growth stories from both domestic and international markets. It dives deep into the question: "What kind of user insights were addressed, and how was growth achieved?" By analyzing a variety of services and products, this resource aims to clarify the often abstract and vague concept of user insights through relatable narratives.

For instance, the dictionary explores intriguing case studies, such as:

• - Why the 'Stories' feature on Instagram disappears after 24 hours?
• - What draws numerous women and celebrities to the ramen restaurant 'Ichiran'?
• - Lessons from a failure due to intense competition fixation?

Each of these examples presents a unique story of user insights that can help teams better understand how these insights translate into successful business strategies.

The Centou Insight Management Cloud

Centou is not just a repository of information; it is an innovative platform that helps businesses manage customer insights acquired from various sources such as user interviews and customer support. With Centou, companies utilizing the platform have reported remarkable results, such as reducing unused feature development leading to a monthly cost reduction of 3 million yen, doubling their sales, launching new businesses within three months, and achieving a fivefold increase in analytical efficiency. This demonstrates Centou's emphasis on transforming user understanding into tangible business results.

Key Features of Centou

Centou stands out with its aim to make user insights more accessible and manageable for teams. By shifting user insights from the realm of subjective understanding to a more interactive and evolving platform, Centou enables teams across different roles and industries to harness these insights effortlessly. With a mission to make user insights an essential and commonplace aspect of business strategy, Centou is paving the way for a future where insights can be debated, updated, and utilized as a collaborative tool.

About alma Inc.

Founded in 2018 under the motto “DESIGN for ALL,” alma is committed to creating a future where everyone can engage with design. The company offers diverse products and services aimed at empowering businesses, including the design sharing service Cocoda, the insight management service Centou, and the brand management service Brandate. Through continual experimentation and iteration, alma seeks to unlock the potential of design and insights for all. For more details on their offerings, you can visit the official corporate website at alma Inc.

The launch of Centou and the Insight Dictionary marks a significant milestone in the journey of enhancing user understanding. As companies strive to grow and adapt in an ever-evolving market, tools like Centou are essential in turning user insights into actionable strategies.