Tru Western Refreshes Leather Vintage Label with New Deep Leather Cologne
Tru Western, a brand steeped in the rich tradition of authentic Western fragrances since its inception in 1969, has recently re-released its Leather Vintage Label collection, showcasing an exciting addition known as Deep Leather. This new fragrance captures the very essence of the rugged American West with a scent that is both rugged and refined.
The updated collection sports a fresh design featuring genuine leather wraps, custom weighted caps, and enhanced pumps and sprays. This stylish overhaul aims to modernize the presentation of beloved scents, making it perfect for both long-time enthusiasts and newcomers. As Ali Brewer, the Vice President for the brand, expressed, "Deep Leather is crafted for those who appreciate a robust yet elegant fragrance that resonates with their adventurous spirit."
The Deep Leather scent stands out as a significant innovation within the Leather Vintage Label collection. With a complex composition of smoky leather, crystal salt, and black amber, it is designed to stimulate imagery of soul-stirring campfire conversations beneath a vast starry sky. Each fragrance in the Leather Vintage series is deeply rooted in authentic Western heritage, weaving together elements of leather, wood, and expansive skies. This scent is tailored for modern men who seamlessly navigate between boardroom meetings and outdoor escapades.
To further illustrate the brand’s commitment to authenticity and strength, Tru Western enlisted a group of modern-day icons who exemplify resilience and grit. Among them are:
Together, these figures embody what the Leather Vintage Label stands for—bold and fearlessly living life. "When I wear Deep Leather, it feels rugged but refined—perfect for any moment, whether I'm on the ranch or enjoying time with family," stated Parker, encapsulating the fragrance’s versatility.
The refined Leather Vintage Label collection, featuring the new Deep Leather, is now available through Tru Western's official website, Amazon, and major Western specialty retail stores nationwide, including Boot Barn and Cavender's. With a commitment to encapsulating the rugged spirit of the American West, Tru Western continues to craft fragrances that evoke memories of wide-open spaces, worn leather, and untamed landscapes.
Reflecting on the brand's journey, Tru Western has dedicated itself to creating scents that not only smell incredible but also carry a narrative—a reminder of the essence of life that exists in the spaces between tradition and modernity.
"Tru Western stands as a tribute to the adventures waiting just outside our doors, where stories are lived rather than merely told," they say. Their portfolio features renowned fragrances such as Yellowstone and Rodeo Soul, catering to the cowboy in all of us.
A Modern Take on a Classic Collection
The updated collection sports a fresh design featuring genuine leather wraps, custom weighted caps, and enhanced pumps and sprays. This stylish overhaul aims to modernize the presentation of beloved scents, making it perfect for both long-time enthusiasts and newcomers. As Ali Brewer, the Vice President for the brand, expressed, "Deep Leather is crafted for those who appreciate a robust yet elegant fragrance that resonates with their adventurous spirit."
Introducing Deep Leather
The Deep Leather scent stands out as a significant innovation within the Leather Vintage Label collection. With a complex composition of smoky leather, crystal salt, and black amber, it is designed to stimulate imagery of soul-stirring campfire conversations beneath a vast starry sky. Each fragrance in the Leather Vintage series is deeply rooted in authentic Western heritage, weaving together elements of leather, wood, and expansive skies. This scent is tailored for modern men who seamlessly navigate between boardroom meetings and outdoor escapades.
Exquisite Contributors
To further illustrate the brand’s commitment to authenticity and strength, Tru Western enlisted a group of modern-day icons who exemplify resilience and grit. Among them are:
- - Buck Lunak, a three-time Indian National Finals Bareback Riding Champion, who is also renowned for his daring stunts on the hit show, Yellowstone.
- - Alex Fichtler, a nine-year Navy SEAL veteran whose unwavering discipline mirrors years of elite military service.
- - Kevin Ross, a world champion in Muay Thai and Kickboxing, representing the indomitable spirit of a fighter.
- - Dakota Johnson, a professional bull rider and decorated Army veteran, known for his sharp focus and determination.
- - Delon Parker, a third-generation cowboy and PRCA Team Roper, recognized for his toughness and consistency both in the arena and on the ranch.
Together, these figures embody what the Leather Vintage Label stands for—bold and fearlessly living life. "When I wear Deep Leather, it feels rugged but refined—perfect for any moment, whether I'm on the ranch or enjoying time with family," stated Parker, encapsulating the fragrance’s versatility.
Availability and Legacy
The refined Leather Vintage Label collection, featuring the new Deep Leather, is now available through Tru Western's official website, Amazon, and major Western specialty retail stores nationwide, including Boot Barn and Cavender's. With a commitment to encapsulating the rugged spirit of the American West, Tru Western continues to craft fragrances that evoke memories of wide-open spaces, worn leather, and untamed landscapes.
Reflecting on the brand's journey, Tru Western has dedicated itself to creating scents that not only smell incredible but also carry a narrative—a reminder of the essence of life that exists in the spaces between tradition and modernity.
"Tru Western stands as a tribute to the adventures waiting just outside our doors, where stories are lived rather than merely told," they say. Their portfolio features renowned fragrances such as Yellowstone and Rodeo Soul, catering to the cowboy in all of us.
Topics Consumer Products & Retail）
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