Karen Krivaa's Appointment at MMDSmart: A Game Changer for CPaaS Growth

Karen Krivaa's Strategic Move to MMDSmart

In a significant development for the tech industry, MMDSmart has appointed Karen Krivaa as its new Chief Marketing Officer. With a robust background in marketing strategy and execution that spans over 25 years, Krivaa is expected to elevate the company’s position in the competitive field of Communications Platform as a Service (CPaaS). This strategic move aligns with MMDSmart's aim to enhance customer engagement and accelerate growth in a dynamic market.

Prior to her appointment at MMDSmart, Krivaa held the position of CMO at Perception Point, where she made notable strides in shaping the company's marketing strategy that culminated in its acquisition by Fortinet. Her experience does not stop there; she has also held influential roles in various reputable companies, including RADVISION, Alvarion, and NICE. Each of these positions has equipped her with a wealth of knowledge in product marketing, corporate positioning, and global campaign management.

As the world increasingly shifts towards personalized communication, Krivaa's expertise will play a pivotal role in helping MMDSmart meet the growing demand for innovative messaging solutions. The CEO of MMDSmart, Arie Frenklakh, expressed optimism about Krivaa’s appointment, emphasizing her strategic vision and ability to drive brand success as instrumental in propelling MMDSmart toward achieving its ambitious goals.

MMDSmart, established in 2007, has been at the forefront of SMS business marketing and cloud communications, serving a diverse array of clients from over 100 countries. The company has consistently provided quality solutions that address critical business communication challenges. With Krivaa now on board, MMDSmart aims to further strengthen its product suite, enhancing the user experience through effective, timely engagements.

“I am thrilled to take on this incredible opportunity to shape the future of such a rapidly growing company,” said Krivaa. Her enthusiasm is palpable as she looks forward to working with MMDSmart's talented team to expand its customer base globally while continuing to innovate in enterprise technology.

With Krivaa's academic credentials, which include a Master of Science and an MBA from Hebrew University, coupled with her extensive industry experience, stakeholders are eagerly anticipating a transformative era for MMDSmart. The appointment not only signals MMDSmart's commitment to enhancing its market presence but also underscores its dedication to providing unparalleled communication solutions.

As MMDSmart continues to evolve, Krivaa's leadership is expected to usher in a new phase of accelerated growth and customer acquisition, ultimately reshaping the landscape of CPaaS. In today's fast-paced environment, the ability to adapt and innovate is crucial, and with new talent like Krivaa, MMDSmart is well-positioned for success in the global arena of communications.