Hertz Appoints Two New Executives to Lead Major Organizational Changes
Hertz Global Holdings Strengthens Leadership Team
Hertz Global Holdings, Inc. (NASDAQ: HTZ), a prominent contender in the car rental industry, has recently bolstered its leadership team by appointing Chris Berg as Executive Vice President and Chief Administrative Officer, and Doria Holbrook as Executive Vice President of Mobility. Both executives are set to commence their roles on January 1 and will directly report to CEO Gil West.
In his new position, Chris Berg will be responsible for overseeing Hertz's administrative functions, which encompass procurement, facilities management, and business services. His aim is to streamline operations and enhance the company's structural capabilities. Berg's extensive background, including over two decades at Home Depot, has equipped him with the requisite experience to drive significant transformations aimed at improving customer satisfaction and operational effectiveness.
On the other hand, Doria Holbrook is expected to innovate Hertz’s rideshare and rental programs. By focusing on new mobility solutions, she aims to foster further growth within the company. Holbrook's two-decade career has spanned key roles in major firms, including TikTok and Amazon, making her a valuable asset in advancing Hertz's operational goals.
Gil West expressed confidence in both appointments, recognizing their unique blend of skills and experiences that are aligned with Hertz's objectives for growth and excellence. He emphasized that Chris would be pivotal in ensuring strategic alignment throughout the organization, while Doria would contribute substantially to bringing innovative ideas to fruition.
Chris Berg joins Hertz with a substantial track record from Home Depot where he served as President of the Western Division, managing 500 stores and a workforce of 100,000 employees. His educational qualifications include an MBA from Babson College and a BS in Business Administration. Upon accepting the position, Berg remarked on the excitement of joining Hertz at a crucial juncture, emphasizing his dedication to enhancing operational efficiency.
Similarly, Doria Holbrook's rich background in logistics and supply chain management positions her well to tackle new challenges within the mobility sector. With a focus on customer experience, she stressed the importance of innovation in executing Hertz's mission, noting her eagerness to collaborate with the dedicated teams already in place.
The Hertz Corporation operates under several brands including Hertz, Dollar, and Thrifty, with a footprint that extends across North America, Europe, and other global regions. The company remains one of the largest car rental firms worldwide, renowned for its robust service offerings and customer-centric approach. By infusing fresh leadership into the organization, Hertz is keen on advancing its strategic vision, enhancing its infrastructural capabilities, and ultimately delivering exceptional value to its customers and stakeholders.
As they embark on this new chapter, both Berg and Holbrook intend to leverage their experiences and insights to ensure that Hertz adapts effectively in an evolving landscape. Their appointments come at a time when organizations are increasingly prioritizing innovation and operational excellence to retain competitive advantages. Hertz's commitment to transforming its offerings underscores its intent to remain at the forefront of the car rental industry, delivering seamless travel experiences to a diverse clientele around the globe.