#United States #Denver #AI Advertising #Evergreen Digital #Adwave Digital

Evergreen Digital Media Corp. and Adwave Digital Inc. Partnership

In a significant move for the advertising and digital signage sectors, Evergreen Digital Media Corp. (EDM) has officially announced a strategic partnership with Adwave Digital Inc. This collaboration aims to leverage advanced AI advertising technology to further enhance the capabilities of EDM's digital signage networks.

Overview of the Partnership

The primary aim of this partnership is to facilitate the continued development of Adwave's AI-powered advertising platform, known as WaveRunner. As part of this alliance, EDM will provide essential capital to support Adwave, enabling the latter to refine its capabilities in the rapidly evolving landscape of digital advertising.

WaveRunner is an innovative platform that allows businesses to manage ad campaigns across various channels including streaming TV, Google, Meta, Reddit, and more, all from a singular daily budget. This one-stop approach optimizes ad placements using data from businesses' own websites without necessitating the involvement of external agencies or multiple accounts for each advertising channel.

EMD’s investment in Adwave marks its third strategic move in just a year, although this particular deal differs from previous agreements that primarily expanded EDM's network by incorporating additional screen capabilities. In this case, EDM has secured the rights to operate Adwave's cutting-edge AI ad-buying technology more directly, offering a fresh direction in the company's investment strategies.

Statements from Leadership

Don Winfrey, the CEO of Evergreen Digital Media Corp., expressed enthusiasm about the collaboration, stating, "Adwave brings a level of talent and technical knowledge in the advertising AI space that's rare to find. We're excited to learn from this team as we bring that expertise into our networks." This highlights EDM's intent to not only invest financially but also utilize Adwave's expertise to bolster its operations.

On the other side of the partnership, David Naffis, CEO of Adwave, shared his optimism about partnering with EDM, emphasizing the solid foundation EDM has built in the Digital Out-of-Home (DOOH) sector. He articulated that working alongside an established team like EDM's significantly broadens the horizons for what this partnership may yield.

About Evergreen Digital Media Corp.

Evergreen Digital Media Corp. is a prominent entity in the digital signage and retail media networks industry. Through its subsidiaries, including NTV360, N-Compass TV, and OnPremise Networks, EDM focuses on delivering innovative digital signage solutions and content-rich marketing opportunities across local markets in the United States and Canada. Their extensive network of exclusive local dealers drives local engagement and enhances brand visibility for a wide array of advertisers.

About Adwave Digital Inc.

Adwave stands out in the tech industry as an AI-driven advertising platform. Its flagship product, WaveRunner, utilizes advanced algorithms to execute cross-channel ad campaigns efficiently. This capacity to operate across diverse platforms with ease, coupled with the ability to manage budgets from a single source, places Adwave in a strong position within the highly competitive advertising landscape. For further information on their technology, interested parties can visit the Adwave website.

Conclusion

This collaboration between Evergreen Digital Media and Adwave Digital Inc. not only signifies a strategic advancement for both companies but also represents a growing trend in the advertising industry towards integrating artificial intelligence in advertising operations. As both companies work together to refine and deploy AI ad-buying technologies, it is expected that advertisers will significantly benefit from more efficient and effective ad placements across various digital channels.