VEVOR Dominates TikTok Shop Sales on Black Friday, Surpassing Competitors
On Black Friday, November 28, 2025, VEVOR significantly solidified its position as a leader in the U.S. tools and hardware market within TikTok Shop, attaining the coveted No.1 ranking in the GS POP Tools and Hardware category. The brand achieved an impressive $1.5 million in Gross Merchandise Value (GMV) in just a single day across its four store locations in the United States. Notably, the VEVOR Store US alone contributed more than $1 million to this record-setting figure. November proved to be a month of rapid growth for VEVOR, with a staggering 50% increase in GMV compared to the previous month and near doubling of sales year-over-year.
As VEVOR surpassed its revenue goals, the company also experienced accelerated sell-through of its flagship products. Top-selling items, including the Impact Socket Set, Mechanic Work Stool, and Home Power Tool Combo Kit, saw sales outpacing typical daily volumes at an unprecedented rate. This remarkable uptick in sales was not merely due to algorithm-driven visibility but was greatly encouraged through engaging livestream sessions. These sessions showcased real-time torque tests, leading to immediate spikes in orders as viewers were captivated by the demonstrations. During peak shopping moments, checkout processes were almost continuous, resulting in thousands of Impact Socket Sets sold before noon.
The spike in popularity extended beyond TikTok Shop, evidenced by a sharp rise in Google search inquiries for VEVOR and its top-performing products throughout the Black Friday shopping season. To galvanize community engagement leading up to this peak shopping event, VEVOR launched a TikTok Challenge called #GloryInTheImperfectTry. This initiative invited creators to share their most innovative projects and experiments in everyday life, resulting in a flurry of user-generated videos, ranging from garage revamps to unique furniture creations. These contributions highlighted the brand's vibrant, creative community that is eager to tackle new tasks.
Participants freely shared their experiences about using VEVOR products, with anecdotes of how a particular kit enabled one user to finish a long-overdue shed renovation while another expressed satisfaction with the socket set's efficiency in completing car repairs.
Commenting on these accomplishments, Gavin, VEVOR’s Brand Director, stated, “This milestone isn’t just about strong sales; it’s about the trust our community places in us. Seeing shoppers choose VEVOR time after time—especially during the most competitive shopping period of the year—demonstrates that they view us as a reliable ally in their projects. We are grateful for that trust and remain committed to providing solutions that enable home creators to meet every challenge with confidence.”
VEVOR continues to focus on delivering high-quality products at accessible price points, facilitating various projects ranging from minor repairs to ambitious DIY endeavors with confidence. As they look to the future, VEVOR plans to enhance its product lineup and customer service initiatives, offering home improvement solutions that empower households and creators nationwide to realize their visions.
About VEVOR
VEVOR specializes in home improvement, providing practical, durable, and user-friendly products designed to enhance creativity and everyday utility. Its extensive product line encompasses needs from domestic renovations to light industrial uses, aiming to give users increased autonomy over their projects. With a global user base exceeding 20 million, VEVOR empowers individuals by offering pro-grade tools and an integrated ecosystem that unlocks the full potential of their homes.
As VEVOR surpassed its revenue goals, the company also experienced accelerated sell-through of its flagship products. Top-selling items, including the Impact Socket Set, Mechanic Work Stool, and Home Power Tool Combo Kit, saw sales outpacing typical daily volumes at an unprecedented rate. This remarkable uptick in sales was not merely due to algorithm-driven visibility but was greatly encouraged through engaging livestream sessions. These sessions showcased real-time torque tests, leading to immediate spikes in orders as viewers were captivated by the demonstrations. During peak shopping moments, checkout processes were almost continuous, resulting in thousands of Impact Socket Sets sold before noon.
The spike in popularity extended beyond TikTok Shop, evidenced by a sharp rise in Google search inquiries for VEVOR and its top-performing products throughout the Black Friday shopping season. To galvanize community engagement leading up to this peak shopping event, VEVOR launched a TikTok Challenge called #GloryInTheImperfectTry. This initiative invited creators to share their most innovative projects and experiments in everyday life, resulting in a flurry of user-generated videos, ranging from garage revamps to unique furniture creations. These contributions highlighted the brand's vibrant, creative community that is eager to tackle new tasks.
Participants freely shared their experiences about using VEVOR products, with anecdotes of how a particular kit enabled one user to finish a long-overdue shed renovation while another expressed satisfaction with the socket set's efficiency in completing car repairs.
Commenting on these accomplishments, Gavin, VEVOR’s Brand Director, stated, “This milestone isn’t just about strong sales; it’s about the trust our community places in us. Seeing shoppers choose VEVOR time after time—especially during the most competitive shopping period of the year—demonstrates that they view us as a reliable ally in their projects. We are grateful for that trust and remain committed to providing solutions that enable home creators to meet every challenge with confidence.”
VEVOR continues to focus on delivering high-quality products at accessible price points, facilitating various projects ranging from minor repairs to ambitious DIY endeavors with confidence. As they look to the future, VEVOR plans to enhance its product lineup and customer service initiatives, offering home improvement solutions that empower households and creators nationwide to realize their visions.
About VEVOR
VEVOR specializes in home improvement, providing practical, durable, and user-friendly products designed to enhance creativity and everyday utility. Its extensive product line encompasses needs from domestic renovations to light industrial uses, aiming to give users increased autonomy over their projects. With a global user base exceeding 20 million, VEVOR empowers individuals by offering pro-grade tools and an integrated ecosystem that unlocks the full potential of their homes.
Topics Consumer Products & Retail）
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