Collaboration Between Recaldent and Shirotan: A Smile Campaign for Dental Health

Exciting Collaboration of Recaldent and Shirotan Begins this November!

Mondelez Japan Inc., headquartered in Shinagawa, Tokyo, is thrilled to announce its special collaboration campaign between the beloved character Shirotan and its Recaldent brand, featuring the unique milk-derived ingredient CPP-ACP, on the occasion of "Good Teeth Day" on November 8. This event, aptly named “Take Care of Your Teeth! Recaldent Smile-Making Campaign,” will run from October 1, 2025, to December 3, 2025.

Campaign Highlights

As part of the campaign, participants will have the chance to win exclusive Shirotan-themed goodies and QUO cards. To enter, consumers simply need to purchase Recaldent products, fill out an application form, and upload a photo of their receipt during the campaign period. A total of 1,000 individuals will win luxurious prizes such as the “Shirotan Fluffy Hugging Pillow (85 cm) & Recaldent Assortment” and the “Original Pouch & Panasonic Sonic Vibration Toothbrush Pocket Doltz.”

This campaign not only highlights the message of Recaldent to take care of your teeth by effectively promoting its innovative CPP-ACP formulation but also aims to foster a sense of familiarity with the brand, engaging a wide audience through Shirotan's charm. It serves as a great opportunity to reflect on dental health leading up to November 8, "Good Teeth Day."

What is CPP-ACP?

CPP-ACP stands for a complex of casein phosphopeptides (CPP) and amorphous calcium phosphate (ACP), which play essential roles in remineralizing teeth and enhancing their acid resistance. This ingredient helps in maintaining strong and healthy teeth, fighting off the beginnings of caries through demineralization control.

Details about the Campaign

Below are specific details regarding the campaign's schedule and application methods:

Campaign Name:

“Take Care of Your Teeth! Recaldent Smile-Making Campaign”

Application Period:

- Receipt Validity Period: From October 1, 2025 (Wednesday) to November 30, 2025 (Sunday)
- Web Application Period: From October 1, 2025 (Wednesday) 10:00 AM to December 3, 2025 (Wednesday) 11:59 PM

How to Enter:

1. Purchase any Recaldent product during the eligible receipt validity period.
2. Visit the official Recaldent campaign website.
3. Authenticate via LINE, complete the application form with necessary details (name, postal code, address, phone number, email, age, store of purchase, desired prize, number of entries, and receipt image).

Eligible Products:

All Recaldent products excluding Recaldent Advanced.

Prizes and Entry Options:

- 1,000 yen (tax included) Entry Course

Prize: Fluffy Shirotan Hugging Pillow (85 cm) & Recaldent Assortment
Winners: 50 participants

- 500 yen (tax included) Entry Course

Prize: Original Pouch & Panasonic Sonic Vibration Toothbrush Pocket Doltz
Winners: 100 participants

- 100 yen (tax included) Entry Course

Prize: QUO Card worth 1,000 yen
Winners: 850 participants

Announcement of Winners:

Winners will be determined through a strict lottery process and will be notified of their prizes by the end of December 2025. The notification will be made by sending the prize to the address provided during the application.