SOUR PUNCH Partners with Indiana Pacers: A Sweet Collaboration for Fans

A Sweet New Alliance

This season, basketball and candy lovers unite as the SOUR PUNCH® brand officially partners with the Indiana Pacers for the 2025/26 NBA season. Based in La Porte, Indiana, SOUR PUNCH is thrilled to be part of one of the most iconic institutions in basketball, celebrating two decades of manufacturing delicious sour treats in the heartland of America.

Celebrating 20 Years in Indiana

As the team at SOUR PUNCH celebrates twenty fruitful years of candy production in Northwest Indiana, this partnership marks a pivotal moment. Clarence Walsh, Vice President of Business Development for American Licorice™, which owns SOUR PUNCH, expressed his excitement, emphasizing the synergy between the Pacers and the Sour Punch philosophy of 'Embrace Your Punch.' As a longtime Pacers fan since the glory days of Reggie Miller and Rik Smits, Walsh sees this collaboration as a personal highlight.

Enhancing Game Day Experience

The partnership promises to bring added excitement to Pacers games at Gainbridge Fieldhouse. Fans can look forward to sampling new SOUR PUNCH candies and participating in promotional events like Dance Cam contests where lucky winners can take home special prize packs. Terry Tiernon, Senior Vice President of Corporate Partnerships at Pacers Sports Entertainment, noted that with the addition of SOUR PUNCH, game day becomes even more exhilarating. The partnership allows both parties to deliver iconic treats while reinforcing their shared commitment to community engagement.

Community Focus

Initially launched in Chicago's southwest suburbs in 1990, SOUR PUNCH moved its operations to La Porte in 2005, becoming a cherished part of the region. With a focus on giving back, American Licorice actively participates in local community initiatives. Liz Boyna, Marketing Integration Manager for American Licorice, highlighted their dedication to reinvesting in the communities where employees live, which includes expanding outreach in Indianapolis through this partnership.

A Season of Sweet Surprises

Fans attending Pacers games this season can anticipate delightful opportunities to explore new flavors and receive rewards. SOUR PUNCH aims to enrich connections with families through their love of basketball and sweet treats. Kristi Shafer, VP of Marketing, shared the enthusiasm from their mascot Pun-chi, who will be making appearances to engage with fans and share delicious SOUR PUNCH goodies.

The collaboration between SOUR PUNCH and Indiana Pacers not only unites two beloved Hoosier brands but also enhances the experience for fans on and off the court. Keep an eye out for special events and follow @sourpunchcandy for updates throughout the season. Whether you're a die-hard basketball enthusiast or a candy connoisseur, this partnership unfolds an exciting canvas of shared experiences and memories, making game nights sweeter than ever.

Let's cheer for the Pacers and nibble on some SOUR PUNCH as we celebrate a season filled with fun, flavor, and fantastic memories!