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Orlandi: A Legacy of Innovation and Excellence

As we approach 2025, Orlandi prepares to celebrate a monumental milestone in its history. Founded in 1865 by E. P. Coby in New York City, the brand has expanded over the years from its origins as a financial printer into a leader in the beauty sampling sector, home and automotive air care, and custom filling and packaging solutions.

A Journey Through Time

Throughout its 160 years of existence, Orlandi has continually been at the forefront of innovation. In 1915, the company introduced proprietary testing papers that became the benchmark for global fragrance development, a standard that persists today. The company made waves in the 1950s with the introduction of the first scented print ads in department stores and has since refined its approach with memorable magazine fragrance strip ads from the 1980s onward.

By the 1970s, Orlandi’s diversification into air freshening products for both the home and automotive markets marked a significant turning point, showcasing its adaptability and forward-thinking. The company further broadened its horizons by providing contract filling and packaging for a variety of consumer goods, which includes perfumes, powders, cosmetics, and pharmaceuticals.

Noteworthy Innovations

Orlandi’s portfolio of innovations is impressive. Among its standout products, the ColorKiss® lipstick sampling introduced in 2000 made waves in the beauty industry. In 2014, the company took a leap towards sustainability with the launch of TouchUps®, a fully water-soluble and biodegradable sampling solution. Other notable innovations that have followed include:

• - Versa® Solid Cologne Labels: Pioneering in the cologne sampling concept.
• - Oasis® Liquid EDT and Beauty Cosmetics Labels: Elevating scent sampling efficiency.
• - Reveal® Labels: Enhancing user experience in fragrance testing.
• - V-Shapes® Monodose Sampling Package: Launched in 2022, this eco-friendly solution set new standards for sustainable sampling practices.

Global Presence

Today, Orlandi operates several manufacturing facilities, laboratories, and sales offices across the globe, with locations nestled in Farmingdale, NY, Paris, France, Chattanooga, TN, and Sao Paulo, Brazil. This international presence underscores the brand's commitment to excellence and customer satisfaction.

Sven Dobler, CEO of Orlandi, reflects on the journey: "Celebrating 160 years is a testament to our enduring commitment to quality, innovation, and customer satisfaction. We are proud of our rich history and excited about the future as we continue to lead the way in sustainable beauty sampling and air care product manufacturing."

Conclusion

Orlandi's legacy is one of constant evolution and excellence. With a foundation built on innovative practices and forward-thinking, the company looks ahead to its 160th anniversary with pride and determination. As it continues to develop products that resonate with today's eco-conscious consumer, Orlandi remains firmly positioned at the forefront of the beauty and air care industries.

For more information on Orlandi and its pioneering solutions, visit Orlandi's official website.