American Outdoor Grill Partners with Merlot Marketing to Elevate Brand Visibility

American Outdoor Grill Teams Up with Merlot Marketing

American Outdoor Grill (AOG), a distinguished division of RH Peterson, has announced Merlot Marketing as its Agency of Record. This strategic partnership aims to elevate the brand's visibility and deepen consumer engagement in the competitive landscape of outdoor cooking appliances. With the recognition of Merlot as a leading marketing agency specializing in consumer goods, both brands are poised to leverage their strengths for ambitious growth during the upcoming years.

AOG has long been recognized for its commitment to American craftsmanship and quality, manufacturing premium grills designed for both built-in and freestanding installations. The collaboration with Merlot Marketing marks a pivotal moment for the brand as it seeks to strengthen its market positioning and invigorate its narrative centered on artisanal quality and reliability. Amy Bortz, the Vice President of Marketing for RH Peterson, expressed excitement regarding this new chapter: "As we continue to grow, partnering with Merlot Marketing was a strategic decision that aligns perfectly with our vision."

Merlot Marketing has extensive industry expertise, particularly in home and building products. Debi Hammond, the agency’s CEO and founder, remarked on the resonance between AOG's values and those of Merlot. She emphasized, "American Outdoor Grill embodies the heritage and heart we cherish in storytelling. Their focus on family, quality, and dependability aligns precisely with our agency’s ethos. Together, we aim to position AOG as the unsung hero of outdoor entertaining."

The partnership will leverage a comprehensive PR.0™ framework along with creative services tailored to AOG’s needs. Merlot will manage tradeshow media outreach and create Digitally Integrated News Releases (DiNRs), which will play a crucial role in building anticipation for AOG's forthcoming presence at the 2026 Kitchen and Bath Industry Show (KBIS) in Orlando, Florida. This event is expected to be a significant showcase for the brand, reaffirming its dedication to exceptional quality, performance, and craftsmanship.

With over 88 years in the industry, RH Peterson has built a strong legacy in producing both indoor and outdoor fire products. The family-owned company takes pride in the fact that its products are made in the USA, crafted by skilled artisans whose expertise has been honed over many years. This level of craftsmanship fosters a sense of pride and integrity among employees, ensuring that every grill produced reflects a commitment to excellence.

Furthermore, AOG aims to enhance its competitive differentiation by emphasizing the story behind its products, which extend beyond the functional aspects to engage with customers emotionally. The new marketing strategies will focus on connecting with consumers who value high-quality outdoor cooking experiences, simultaneously catering to both casual users and outdoor enthusiasts.

As part of its strategic approach, Merlot will also provide ongoing creative consultation for AOG’s marketing materials, including its website, catalog, promotional videos, and tradeshow assets. This comprehensive engagement will ensure cohesive storytelling and branding consistency across all platforms.

In conclusion, the alliance between American Outdoor Grill and Merlot Marketing signals an exciting evolution for one of the industry’s premier brands. As they embark on this journey together, both companies anticipate not only increased awareness and market share but also a revitalization of the outdoor cooking narrative that celebrates quality craftsmanship and community connection. The coming years are set to be transformative for both AOG and outdoor cooking enthusiasts alike, promising exceptional products that create memorable moments around the grill.

For more information on Merlot Marketing and its services, visit merlotmarketing.com.

To learn more about RH Peterson Co. and its range of premium home products, check out rhpeterson.com.