AI Agent 'Koho AI' Revolutionizes PR Release Creation for Beauty Industry

In a fast-paced world where new beauty products hit the shelves each month, effective communication becomes crucial for brands in the cosmetics industry. Rosetta Co., Ltd., headquartered in Chiyoda, Tokyo, has introduced an intelligent AI agent called 'Koho AI' to tackle this challenge. This innovative platform offers automated press release generation and evaluation, specifically tailored for the beauty and cosmetics sector, where standing out from competitors is essential.

Addressing Challenges in Beauty PR

The beauty and cosmetics market is saturated with continuous product launches, making differentiation based on novelty, texture, fragrance, and ingredients vital. Many PR professionals find themselves overwhelmed, dedicating much of their time to visual content creation while struggling to find the bandwidth for crafting compelling narratives.

The nuances of sensory appeal, such as fragrance or texture, coupled with the intricacies of a product's development story, pose significant challenges for brands.

'Koho AI' addresses these specific PR hurdles by offering comprehensive support:
1. Rich and Natural Product Expressions: The AI generates evocative descriptions, translating sensory aspects like scent and texture into relatable metaphors or contextual scenarios. This ensures the language resonates with the social media generation, striking a balance between emotional engagement and clarity.
2. Story-Based Differentiation: By leveraging background information such as the product's story, developer insights, and seasonal relevance, AI crafts compelling narratives that embody the brand's vision and intent. This storytelling approach naturally enhances differentiation from competitor products.
3. Streamlined Press Release Creation: 'Koho AI' efficiently extracts information from proposal documents and product specifications, creating instant drafts. This allows PR teams to focus on visual production while simultaneously progressing on written content, optimizing their workflow.