#Japan #Tokyo #Hasegawa #Amana #Design Organization

Invitation to the Hybrid Seminar on Design Organizations

On October 28, 2025, Amana Co., Ltd. is set to host a seminar aimed at addressing how corporate design organizations can overcome historical practices and carve a path into the future. This hybrid event will be held both at the Amana Tennoz office and online, titled "How Can Design Organizations Surpass Past Customs and Shape the Future? Learning from Mr. Yutaka Hasegawa and Sumitomo Mitsui Banking Corporation: Practical Approaches to Driving Management.” Participants attending in person will have the opportunity to engage in workshops and networking gatherings.

Why Attend?

Are you feeling hindered by organizational barriers like:

• - “The management team doesn’t recognize the value of design...?”
• - “Collaboration with other departments isn’t going smoothly, causing project stagnation...?”

This event is designed for you. Alongside Mr. Yutaka Hasegawa, who has led design within renowned manufacturer Sony, and designers from Sumitomo Mitsui Banking Corporation, we will delve into real experiences from both manufacturing and non-manufacturing sectors. Participants will learn practical insights into creating impactful design organizations.

Benefits of Participation

Attendees can expect to gain:
1. Effective communication strategies to illustrate the value of design to executives.
2. Steps for driving change and expanding partnerships within vast and legacy organizational cultures.
3. Tailored hints for developing an organizational framework that suits one's company, drawing lessons from the experiences of Sony and Sumitomo Mitsui Banking Corporation.

What is Reframe Studio?

Reframe Studio offers a platform where practitioners from diverse fields of design, innovation, and creativity converge to address common questions, interpret the current landscape, and connect with new actions. Participants will resonate with each other, exchange ideas, and cultivate an innovative environment that will lead to future advancements.

Featured Speakers

• - Naoki Kaneko

Chief Designer, Retail IT Strategy Department, Sumitomo Mitsui Banking Corporation
After working in web planning and production at a digital marketing firm, launched into Sumitomo Mitsui Banking Corporation in 2017. His expertise lies in UI/UX, leading improvements for existing services and designing new products while fostering design awareness within the organization.

• - Hiroki Yonemoto

Deputy Manager & Design Program Manager, Retail IT Strategy Department, Sumitomo Mitsui Banking Corporation
Following his university graduation, he joined Sumitomo Mitsui Banking Corporation. Engaging in asset management for high-net-worth individuals, he transitioned to the current department, contributing to system development, digital marketing, and business planning since joining the design team in 2021.

• - Yutaka Hasegawa

Former Director of Sony Creative Center / CEO & Design Advisor at MY-THOUGHTS
Hasegawa joined Kenwood Corporation in 1984 and later became part of Sony Corporation in 1990, gaining a breadth of experience across various design domains, including professional products and UI/UX. Throughout his journey, he established a design studio aligned with R&D organizations and led the Sony Creative Center for seven years. He took part in initiatives with Japan’s Ministry of Economy, Trade and Industry, and founded Sony Design Consulting Inc. in 2000. Currently serves as CEO of MY-THOUGHTS.

Target Audience

This seminar is ideal for:

• - Managers and leaders in design organizations or development teams.
• - Those struggling to effectively communicate the significance of design to executive teams or other departments.
• - Individuals who have established design organizations but face operational challenges.
• - Participants eager to explore methodologies for advancing design organizations within traditional corporate cultures.

Seminar Details

• - Date: October 28, 2025 (Tuesday)

- Time: 17:00 - 18:30 (Online: 17:00 - 18:00)

• - Location: Amana Tennoz Office
• - Capacity: 50 in-person / 500 online; lottery system applies if many apply.
• - Fee: Free
• - Registration URL: Click Here
• - Contact: TEL 03-3740-4011 (Main), E-Mail [email protected]

About Amana Co., Ltd.

Founded in 1979 as a company dedicated to advertising photography, Amana has since expanded its business substantially, providing extensive visual production services, including still and video (TVCM, WEB videos) as well as CG (retouching, 3DCG, apparel CG). Leveraging a wealth of creative resources and insights from over 15,000 annual projects, Amana is committed to transforming communication through creativity, enabling clients to effectively convey their value and drive audience engagement. By combining unique materials (solutions) developed in-house, the company supports clients’ communication strategies and promotes digital transformation (DX) efforts, engaging in numerous projects that enhance their corporate value.

Amana Co., Ltd Company Overview

• - Representative: Takashi Kaneko, President & CEO
• - Location: 2-2-43 Higashipinagawa, Shinagawa-ku, Tokyo
• - Established: April 1979
• - Capital: 100 million JPY
• - Employees: 430 (consolidated) as of January 1, 2025
• - Business Content: Visual Communication Services (strategic planning in communication sectors, brand design & activation, content marketing and production, prototyping, movie/graphic production, web production, and various promotional activities)
• - Website: Amana