BEAMS Promotes Local Craftsmanship Through Unique Furusato Tax Donations

BEAMS and Local Products: A Unique Initiative Through Furusato Tax

BEAMS, a leading Japanese fashion retailer headquartered in Shibuya, Tokyo, has taken a significant step towards supporting local craftsmanship and revitalizing regional economies through their innovative approach to Furusato Tax donations. This initiative encompasses a range of popular and region-specific products, allowing customers to contribute to local makers while enjoying high-quality goods.

This year, BEAMS has registered 15 new items as Furusato Tax return gifts across its men's label, BEAMS PLUS, and its regional branding effort, BEAMS JAPAN. This move continues BEAMS' commitment to promoting Japan's cultural and economic heritage by connecting consumers with the artisans behind these products. Among the new offerings, there are essential items such as button-down shirts from Fukushima, jackets and pants from Sapporo, and sweatshirts from the beautiful region of Azumino, Nagano.

Last year, BEAMS JAPAN also launched curated items that highlight the distinct charm of local cultures and communities, planning to introduce even more exclusive items in collaboration with local producers from Komagane City, Nagano Prefecture. To further engage consumers, BEAMS has created a dedicated page on the Furusato Choiice website, featuring detailed information about their Furusato Tax initiatives.

Featured Products from BEAMS PLUS

- Button-Down Oxford Shirt (Fukushima) by Tokyo Top Sewing Co.
- 3-Button Ivy Trousers (Sapporo) by Anagram Sapporo
- Military Hats (Okayama) by Eridate Cap Factory
- Leather Belts (Tokyo) by DAPHNE
- Sweatshirts and Hoodies (Nagano) by Shimura Sewing
- WASHI Knit Polo (Niigata) by Nack Co.

For BEAMS PLUS, the combination of artisanal skills and high-quality materials represents a commitment to timeless menswear. The brand has been dedicated to placing its staple products within the realm of Furusato Tax since 2024, aiming to foster continued collaboration with manufacturers while also maintaining the local economy.

A Vision for Sustainable Production

Mizobata Hideki, the director of BEAMS PLUS, shares his insight into this vital initiative: "Our garments are not just sold at BEAMS stores but are also highly appreciated in select shops worldwide. Every year, I visit production sites to understand the challenges faced by local makers better. By associating our original apparel with the Furusato Tax system, we aim to highlight the local craftsmanship and advance our collaboration with production areas."

This dedication doesn't stop at product design; it extends to staff training and community engagement initiatives to tell the story behind the craftsmanship. Representative events like the "GOSEN KNIT FES" in Niigata seek to celebrate and promote the knitting industry alongside local communities.

BEAMS JAPAN: Bridging Culture and Community

BEAMS JAPAN, another pillar of BEAMS' efforts, aims to showcase the beauty and uniqueness of Japan through crafts, local delicacies, and original designs. The concept of collaboration shines through its regional stores like "BEAMS JAPAN Maizuru" and "BEAMS JAPAN Kobe," where they work closely with local businesses. These stores feature one-of-a-kind items, such as the COCHAE-designed drawstring bags made from Tanigoko chirimen fabric and adaptable tote bags perfect for local treats.

This year, BEAMS JAPAN continues to expand its offerings, collaborating with local artisans to develop exclusive products that best represent their regions. With initiatives across Japan, including partnerships in Oita, Fukushima, and now expanding in Komagane, BEAMS JAPAN aspires to return value to local manufacturers through thoughtful product development.

Through this multifaceted approach, BEAMS not only reinforces the concept of sustainable fashion but also revitalizes local industries, creating a sense of community among consumers, craftsmen, and local businesses. As BEAMS approaches its 50th anniversary in 2026, its commitment to promote authentic Japanese culture and craftsmanship only deepens, providing a hopeful future for regional artisans.

Conclusion

BEAMS continues to lead with creative solutions by bridging the gap between tradition and modernity in the fashion industry, showing how the synergy between commerce and community can bring about positive change. As you consider your next purchase, remember the impact it can have and choose to support initiatives like BEAMS' Furusato Tax donations to celebrate and empower local craftsmanship across Japan.