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Naorai's Innovative Launch: JOCHU White 35

Naorai Inc., a pioneer in blending traditional sake brewing with modern distillation, has launched a new line of Japanese spirits called 'JOCHU White 35'. With an alcohol content of 35%, this new variant is positioned as a lighter, more accessible option compared to its predecessor, JOCHU White 41, which boasts a higher proof of 41%.

The Unique Distillation Process

Utilizing their patented low-temperature distillation technique, '低温浄溜®', Naorai ensures that the original aroma and flavors of sake are preserved while creating a refined spirit. This innovative method allows for a smooth and rich taste, enhancing the inherent umami of rice. As it ages, JOCHU develops complexity and a rounded profile, making it favored for long-term storage and international export.

New Product Launch Details

Starting from January 2026, JOCHU White 35 will be offered in a newly designed 700ml bottle priced at 6,500 yen (excluding tax). It’s set to make a mark not only for its taste but also for its stylish presentation that’s well-suited for professional settings like bars and restaurants, enhancing food pairing and overall dining experiences. By retaining the essence of the flagship JOCHU White 41’s design elements, the new bottle promotes both visual appeal and functionality, designed for easy handling by bartenders and chefs.

A Community-Centric Approach to Spirits

The development of JOCHU White 35 aligns with Naorai's mission of revitalizing local sake breweries. Named as the 'JOCHU Model', their sustainable brewing approach aims to integrate and uplift the regional economy by collaborating with approximately 600 sake breweries by 2028. This model fosters job creation and promotes tourism through immersive experiences centered around their distinct offerings, showcasing Japan's rich cultural heritage in sake.

Insights from Industry Experts

Notably, the new bottle design has drawn attention from graphic designer Eisuke Tachikawa of NOSIGNER, who has been instrumental in ensuring that the product encapsulates Naorai’s vision of passing on a rich Japanese sake culture to future generations. His contributions extend from branding to the physical design of the bottle, ensuring it resonates with accessibility and modern utility without compromising craftsmanship.

Bartender Recommendations for Enjoying JOCHU White 35

Hidenori Morita, owner and bartender at 'ANNUAL RINGS' in Jiyugaoka, recommends several ways to enjoy JOCHU White 35:
1. JOCHU Soda Highball: For those who prefer a straightforward experience of JOCHU’s essence, mix 30ml of JOCHU with soda (1:3 to 4 ratio) over ice. Perfect with traditional Japanese cuisine.
2. Hot JOCHU: Bringing out the gentle sweetness characteristic of sake, mix 30ml with heated water (about 90°C) to create a warming beverage for colder seasons.
3. Citrus JOCHU Soda: Brighten the palate with a refreshing concoction by squeezing lime into 30ml of JOCHU and topping it with soda, ideal for summer days or pairing with fresh seafood.

International Recognition

Japanese ambassador for Naorai, global sommelier Motoharu Okoshi, praises the balance and subtlety that JOCHU White 35 offers. Even with elevated alcohol levels, it possesses a soft and approachable flavor that resonates well with food pairings, further establishing its place in the diverse world of spirits. The product enhances culinary experiences, making it adaptable to a variety of dishes, from steamed vegetables to delicately prepared seafood.

Conclusion

Naorai continues to innovate within the sphere of Japanese spirits, embodying not only a commitment to quality but also a dedication to sustainability and cultural preservation. With JOCHU White 35, the company invites enthusiasts to explore new horizons in flavor and experience in an accessible and enjoyable format. Join Naorai on this journey to redefine Japanese distillation and celebrate the timeless tradition of sake in new forms.

For orders, please contact:
MUSASHIYA Co., Ltd.
Email: [email protected]
ENOMOTO Sake Company
Email: [email protected]