#Japan #Tokyo #FamilyMart #Strawberry Milk #Milk Ice Bar

Spring Without School Lunches: Enjoy Delicious Dairy!

As we transition into spring, FamilyMart is launching two exciting products to encourage milk consumption during the school break when cafeteria lunches are not provided. Starting from March 17, 2026, customers can indulge in the flavorful "Delicious Spring Strawberry Milk" and the refreshing "Domestic Milk Ice Bar" at approximately 16,400 FamilyMart locations across Japan.

The Need for Milk During Spring

Historically, milk consumption tends to decline between winter and spring due to several factors, including colder temperatures and the absence of school meals during breaks. In response, the Ministry of Agriculture, Forestry and Fisheries (MAFF) has been promoting milk to prevent waste and maintain production levels. FamilyMart has also joined forces with this initiative and has developed seasonal offerings aimed at boosting milk consumption.

In 2024, FamilyMart initiated a campaign encouraging the consumption of milk, which proved successful with the launch of the "Delicious Winter Milk Coffee" in December 2025. Now, for the spring season, they are introducing delightful new dairy products.

New Seasonal Offerings

Delicious Spring Strawberry Milk

• - Price: ¥184 (Tax included: ¥198)
• - Release Date: March 17, 2026
• - Availability: Nationwide

This strawberry milk boasts 50% fresh milk and uses strawberry juice sourced from Tochigi. To enhance the richness of both ingredients, Hokkaido cream is added, striking a perfect balance of flavors between the natural sweetness of strawberries and creamy milk. The recipe has been crafted to have a moderate sweetness, allowing the high-quality ingredients to shine. The product design features an adorable illustration of a cow, along with the Mateos x Nippon Ale logo, promoting locally sourced foods throughout Japan.

Domestic Milk Ice Bar

• - Price: ¥139 (Tax included: ¥150)
• - Release Date: March 17, 2026
• - Availability: Nationwide

This milk ice bar contains 50% domestic milk and delivers a clean and refreshing taste of authentic milk. With the addition of Hokkaido cream, customers can enjoy its rich and creamy consistency. All dairy ingredients used in this product are sourced domestically. Moreover, this item is introduced in alignment with the government and private sector project known as the "Milk for Smiles Project", which aims to boost milk consumption.


Image is for illustration purposes only.

Both of these seasonal products are part of FamilyMart's broader commitment to support dairy farmers while encouraging milk consumption across Japan.

Commitment to Community and Quality

FamilyMart sees itself as a staple in the community, striving to connect with customers on a family-like level. The motto, "You and FamilyMart, connected", emphasizes the company’s dedication to being a crucial part of everyday life through quality offerings and community engagement.

As FamilyMart heads towards its 45th anniversary in September 2026, the initiative noted above plays a significant part in demonstrating their commitment to sustainability and customer satisfaction. Under the slogan "The Biggest Challenge for You", the company aims to innovate continuously while addressing modern societal changes.

To get more insights and updates, customers can visit the special site dedicated to the celebration of FamilyMart's 45 years, providing a glimpse into their new initiatives and product offerings.

For those looking to enjoy quality, locally-sourced dairy products this spring, be sure to pick up FamilyMart's delicious new options from mid-March and support the local dairy industry while indulging in delightful flavors!

For more information on pricing, availability, or product details, check with your local FamilyMart store.