Gold's Gym and HYROX Partnership Launches First Performance Center in Dallas
Gold's Gym, a globally recognized name in fitness, is making waves with its most recent partnership with HYROX, a rising star in the world of fitness racing. This collaboration marks a monumental step in the fitness industry, as it introduces North America's very first HYROX Performance Center, conveniently situated within the Gold's Gym facility located in Little Elm, Dallas.
For over six decades, Gold's Gym has been a pioneer in strengthening the fitness community, focusing on providing top-quality facilities and training. Now, with HYROX merging competitive racing with functional fitness, the launch of these specialized performance centers adds a fresh layer to their commitment. Danny Waggoner, Co-CEO of Gold's Gym, expressed his enthusiasm, stating, "With the introduction of HYROX Performance Centers, we're continuing that legacy—combining elite performance equipment with our commitment to strength—for everybody and every goal."
This groundbreaking initiative not only signifies a new chapter for Gold's Gym but also heralds the expansion of the HYROX community across North America. Members and fitness enthusiasts will benefit from a range of specialized training programs designed to equip them for the distinctive challenges presented by HYROX events. The center will feature official HYROX equipment, providing a comprehensive environment for runners and fitness fanatics alike to refine their skills with the guidance of certified coaches.
Douglas Gremmen, Global Head of 365 at HYROX, shared his insights on this ambitious venture. He noted, "Developing exceptional training and coaching facilities is crucial for the long-term success of the sport. Our partnership with Gold's Gym is just the beginning, and we're excited to see this hub evolve into a community center that embodies the HYROX spirit."
HYROX has rapidly risen in popularity, welcoming participants from various fitness backgrounds drawn to its engaging and accessible format. Every race involves a 1-kilometer run that alternates with a functional workout, repeated eight times. This innovative structure not only fosters a sense of competition but also emphasizes a holistic approach to fitness.
Jörg Fockenberg, the Vice President of Franchise Strategic Expansion for RSG Group (the parent company of Gold's Gym), articulated pride in this achievement, stressing the positive ramifications for athletes worldwide. "The partnership between HYROX and Gold's Gym opens new avenues for athletes globally, facilitating unique training, competitive formats, and communal growth within the fitness sector. This launch is merely the first step, and more developments are expected from the entire RSG Group in the near future."
The HYROX Performance Center in Little Elm will boast dedicated training areas featuring official competition equipment, curated group fitness classes, individualized training plans crafted by HYROX specialists, and workshops run by seasoned coaches and elite athletes. This initiative is poised to foster a supportive ecosystem for both seasoned competitors and newcomers to fitness racing.
An opening event for the public is expected to be announced soon, marking a significant turning point for Gold's Gym and HYROX as they strive to reshape the fitness landscape in Dallas and beyond.
About Gold's Gym
Gold's Gym began its journey in 1965 in Venice Beach, California, evolving into the world’s most cherished fitness brand. As it celebrates over fifty years of inspiring people to achieve their fitness goals, Gold's Gym currently operates around 700 locations worldwide, spanning six continents.
About HYROX
HYROX stands out as a transformative global sports brand, recognized as one of the Time 100 Most Influential Companies in 2024. As the Global Sport of Fitness Racing, it encourages individuals to engage with fitness and competitions that foster health and wellness across all demographics. By creating a unique sport, training methodology, and lifestyle, HYROX connects trainers globally, shedding light on the profound benefits of dedicated training and competition.