Exploring the Intersection of Entertainment and Fintech: The Second Meeting of the Consortium

Exploring the Intersection of Entertainment and Fintech

On April 27, 2026, Nudge Inc., based in Chiyoda, Tokyo, announced the second meeting of the Entertainment × Fintech Consortium. This gathering brought together 26 companies from finance, entertainment, and technology sectors. The highlight of the meeting was the introduction of a pioneering workshop focusing on interviewing oshi-katsu users, who actively support their favorite entertainment figures.

The consortium aims to construct a new economic ecosystem by merging the entertainment and finance industries. By addressing the needs of individuals who engage in oshi-katsu activities—supporting their favorites through personal developments or creative endeavors—the consortium seeks to uncover potential market demands. This initiative aims to carry out concrete experiments and foster collaborative business innovations as soon as possible.

Objectives and Goals of the Consortium

Established in January 2026, the Entertainment × Fintech Consortium focuses on enhancing collaboration between the passionate customer base of the entertainment sector and the robust financial infrastructure provided by domestic financial institutions. In the rapidly expanding oshi-katsu market, there's a pressing need to understand not just consumer behavior, but the emotional contexts and motivations behind these actions. This consortium will provide a platform for creating new services that integrate financial functionality into entertainment.

Activities Conducted During the Meeting

During the second meeting, the following key activities were highlighted:

1. Diverse Participation: Representatives from 29 companies across finance, entertainment, and technology sectors gathered to share insights across different industries.

2. User Interviews: The theme, ‘First Steps to Understand oshi-katsu Users’, led to a collaborative workshop designed by Nudge, TIS, and Hakuhodo. Participants gained firsthand insights directly from the users themselves.

3. Sharing Insights and Connection to Proof of Concept (PoC): After grouping, participants conducted three sessions of user interviews with actual oshi-katsu users. These exchanges provided valuable insights which are expected to guide future PoC initiatives and experimental projects.

Commentary from the CEO of Nudge Inc.

Takahiro Okita, CEO of Nudge, shared his reflection on the meeting, stating, “It was the consortium's first attempt to talk directly to oshi-katsu users. Collaboratively interacting with these 26 diverse companies yielded real insights that cannot be obtained from mere desk research. Deeply understanding the emotions and contexts behind the oshi-katsu actions will ultimately contribute to building a new economic ecosystem where entertainment and finance converge. We are committed to accelerating PoC and collaborative innovations with all participating entities.”

Future Outlook

The consortium plans to continue holding regular meetings and workshops, aiming to develop concrete collaborative projects. By carrying out proof of concept initiatives, they aspire to accelerate the practical implementation of their innovations into society.

Contact Information for Participation

Any companies or organizations interested in participating in the consortium are encouraged to reach out through the provided form:

- Contact Form
- Official Website

About Nudge Inc.

Founded in February 2020, Nudge's mission is to create future financial experiences powered by individual actions. Known for its cloud-native credit card service platform, Nudge operates the next-generation credit card named Nudge, recognized as a certified comprehensive credit purchase intermediary. Fostering a culture that values individuality, it practices Work from Anywhere and remains dedicated to innovating in the financial sector.

Established: February 12, 2020
CEO: Takahiro Okita
Location: Otemachi Building 4th Floor, FINOLAB, 1-6 Otemachi, Chiyoda, Tokyo
Capital: Approximately 4.6 billion yen (including reserve funds)