Introduction
Seeing Machines Limited, a recognized leader in advanced computer vision technology, is set to present its innovative interior sensing solutions at this year's Consumer Electronics Show (CES) 2025, held in Las Vegas from January 7 to January 10. As one of the premier events for consumer technology, CES offers Seeing Machines an ideal platform to showcase its commitment to enhancing transport safety through leading-edge AI technology.
What to Expect at CES 2025
During CES 2025, Seeing Machines will conduct immersive technology demonstrations in a dedicated suite at the Westgate Las Vegas Resort and Casino, alongside showcasing its capabilities in a specially-equipped test vehicle. Visitors will have the opportunity to see firsthand the next-generation software and algorithm developments powering its FOVIO driver and occupant monitoring system (DMS/OMS) technology.
Adding to the excitement, Seeing Machines will highlight a collaborative effort with Mitsubishi, outlining the performance gains derived from their strategic technology partnership. This collaboration represents a significant opportunity to revolutionize safety features in automotive applications, combining their expertise in cutting-edge technologies.
Cutting-Edge Technology Highlights
The showcased DMS and OMS technology are already utilized in numerous Tier 1 customer and partner applications featured at CES, including Seeing Machines' Guardian Generation 3 software. This software will be presented in Ambarella's exclusive exhibition, leveraging the CV25 AI System on Chip (SoC), which sets a benchmark for AI performance per watt. This advanced solution is designed to improve the Guardian application for commercial vehicles, enhancing road safety globally while aiding clients in complying with evolving regulations.
To further enhance vehicle safety, Seeing Machines is collaborating with QNX to integrate its interior sensing tech with the QNX® Cabin platform. This integration aims to provide OEMs with advanced algorithms capable of monitoring driver drowsiness and distractions, addressing critical safety concerns and ensuring adherence to international safety regulations.
Regulatory Momentum and Industry Impact
As new laws are established mandating the use of driver monitoring technologies in vehicles to combat fatigue and distraction, Seeing Machines is well-positioned to capitalize on this growing regulatory momentum. The company has successfully secured 18 automotive programs across 11 different original equipment manufacturers (OEMs), backed by extensive data derived from over 18 billion kilometers of driving experience.
In its quest to eliminate road fatalities, Seeing Machines actively collaborates with global regulators and consumer safety organizations. The company's renowned human factors specialists and AI-driven data analytics continuously work toward pioneering advancements in vehicle safety systems.
Expert Insights at CES
Throughout CES, technical experts and leaders from Seeing Machines will be available to discuss how forthcoming regulations are spurring innovation in the automotive sector. They will explore what these changes mean for the industry's future, shedding light on the benefits of incorporating cutting-edge driver monitoring technologies in vehicles.
Company Overview
Founded on the principles of safety and innovation, Seeing Machines (AIM: SEE) is transforming global transportation safety. The company develops and licenses proprietary AI technology to leading automotive manufacturers worldwide, enhancing functionalities within vehicles while increasing occupant safety. Using state-of-the-art machine vision technology, Seeing Machines expertly analyzes eye movement, head pose, and other indicators of driver attention, fatigue, and impairment, enabling real-time input into advanced driver assistance systems (ADAS). With a vast array of advancements continually being rolled out by its clients, Seeing Machines remains at the forefront of promoting safety and comfort within the transportation sector.
For more information, visit
www.seeingmachines.com.