Rescuing the Gunma Economy: Seminar on Business Transformation for Retaining Talent

The Gunma Prefecture is facing an unprecedented crisis as it grapples with a significant talent exodus and staffing shortages. This alarming trend is reflected in a recent survey by the Japan Chamber of Commerce and Industry, which revealed that approximately 65% of small and medium-sized enterprises (SMEs) nationwide view labor shortages as a critical issue. Even more concerning, a study by the Gunma Economic Research Institute indicates that 52% of local companies in Gunma recognize difficulty in recruitment as a major operational challenge—an issue that has reportedly worsened since 2020.

One of the most striking problems is the outflow of young talent from the prefecture. According to research from Gunma University, 66% of high school students are opting for higher education outside of the prefecture, with a mere 30% returning afterward. This statistic underscores a startling reality: Only about 1,700 graduates who study at local universities come back to work in Gunma each year, leading to the continuous outflow of approximately 4,100 skilled young individuals annually.

The Solution: Transforming Companies through Employee-Centric Branding

Imajina Co., Ltd. has emerged as a pioneering force in inner branding, having successfully transformed over 3,000 companies, leading to increased revenue and profit. Their unique focus on fostering corporate philosophy and employee development has established a revolutionary approach where each employee resonates with the company’s values and actively participates in shaping its culture. Imajina's method provides a solution to the fundamental challenges faced by businesses in Gunma.

1. Preventing Talent Outflow and Promoting Retention: By creating an environment where employees resonate with the corporate philosophy and take pride in their work, organizations can prevent the exodus of talent to metropolitan areas and encourage a reason for them to stay in Gunma.

2. Enhancing Organizational Strength through Management Improvement: Initiatives like "Management Branding" aim to nurture management personnel who serve as role models for the younger generation, thereby cultivating leaders who can positively steer their organizations forward.

3. Securing Next-Generation Talent and Enhancing Corporate Appeal: By mastering effective communication strategies that highlight the company's allure, businesses can evolve into chosen workplaces for exceptional young professionals, securing the talent that will shape Gunma’s future.

Seminar Details: An Essential Event for Gunma Business Leaders

The upcoming seminar is a must-attend for Gunma business leaders seeking to address these pressing issues:

- Date and Time: September 25, 2025 (Thursday) from 15:00 to 16:30 (Doors open at 14:45)
- Venue: Takasaki Washington Hotel Plaza, Wakaba Room (70 Yashima-cho, Takasaki, Gunma Prefecture)
- Participation Fee: Free
- Speaker: Yoshiki Sekino, President and CEO of Imajina Co., Ltd.
- Registration Link: Seminar Registration

Company Overview

- Company Name: Imajina Co., Ltd.
- Address: 3-5-2 Kojimachi, Chiyoda-ku, Tokyo, 102-0083
- Established: June 2006
- President: Yoshiki Sekino
- Business Contents: Corporate branding services, consulting services, corporate training services
- Website: Imajina Official Site