Discover Heparin-Like Substance Skincare: Mukako Tabe's Insights at Kose Maruhon Pharma

Highlighting Heparin-Like Substances: A New Era in Skincare

On September 25, Kose Maruhon Pharma held its exciting press conference for the launch of two new products: 'Hifunik' and 'Kate HD', featuring renowned actress Mukako Tabe as their new muse. The event marked the introduction of 'Hifunik', a new over-the-counter medicine enriched with Heparin-like substances, designed to combat winter dryness.

The day began with an address from CEO Eiji Honda, who articulated the company's dedication to merging cosmetic and pharmaceutical innovations. He emphasized their commitment to providing total care by addressing everyday skincare needs as well as skin disorders with effective self-care solutions. With the introduction of 'Hifunik', Kose Maruhon Pharma aims to cater to a diverse range of customers experiencing dryness and skin issues.

Mukako Tabe: The Fresh Face of Skincare

Mukako Tabe, who graced the event, shared her personal skincare routine, revealing that she prioritizes private moments for self-care to maintain healthy skin. During the session, she highlighted the importance of spending quality time with friends to rejuvenate her mind and spirit. Tabe expressed how aiding her emotional well-being contributes to her overall glowing complexion.

In an engaging segment dedicated to Tabe's skincare practices, she showcased her innovative approaches to staying refreshed—particularly emphasizing the necessity of hydration and routine. "I am quite impatient, so I finish tasks quickly, which allows me to dedicate some time to myself at the end of the day," she remarked. This eager spirit, coupled with her discipline, reflects how anyone can embrace skincare in their daily life.

Heparin-Like and Moisturizing: The Science Behind 'Hifunik'

Following Tabe's inspiring stories, Kokko Nishida from the marketing and development department elaborated on the scientific foundations of 'Hifunik'. With over 70 years of industrial expertise, the formulation combines pharmaceutical quality and cosmetic efficacy, featuring a high concentration of Heparin-like substances. According to Nishida, many consumers struggle with choosing appropriate products for their skin concerns—it’s this gap that 'Hifunik' seeks to bridge.

This product is not only designed for quick relief of skin dryness but is also backed by rigorous research, making it Kose Maruhon Pharma's first over-the-counter medicine, easily accessible at drug stores nationwide.

A Trustworthy Brand

The new TV commercials for both 'Hifunik' and 'Kate HD', scheduled to debut on September 25 and 26 respectively, were also revealed during the conference. Tabe expressed her hopes that customers would trust and embrace 'Hifunik', sharing how the filming experience emphasized the product's care principles.

Describing her experience in shooting the commercials, Tabe said, "Initially, I felt nervous, but the team made it so seamless by suggesting skincare-related actions. I aimed to portray the utmost care and trustworthiness touching on the product’s purpose."

Towards the conclusion of the event, a dynamic talk session between Tabe and PR representative Yui Kuwayama enhanced the audience's understanding of skincare. They elaborated on the significance of maintaining hydration, especially as autumn and winter approach.

Tabe's remarks radiated optimism as she stated, "Encouraging all to work towards a healthy equilibrium of skin and spirit is crucial in achieving a happy life. Let's collectively strive for skin that feels as good as it looks!"

Kose Maruhon Pharma’s innovative approach marries skincare and self-care with science, promising to meet customer requirements enthusiastically and effectively. As the campaigns roll out nationwide, the anticipation around both 'Hifunik' and 'Kate HD' continues to build, marking a significant advance in the skincare industry.

Product Information

Hifunik

Designed for those suffering from dry skin, Hifunik is Kose Maruhon’s first over-the-counter medicine utilizing Heparin-like substances at the highest concentration in Japan.