#Japan #Tokyo #Tokyu Plaza #GinzaNovo #Ribbonesia

GinzaNovo: A New Era for Ginza

The renowned Tokyu Plaza Ginza has undergone a transformative rebranding, emerging as GinzaNovo. This revitalized venue is not just about a new name; it embodies a fresh vision of luxury, dining, and unique experiences. The name GinzaNovo derives from the Latin word Novo, meaning 'new', and draws inspiration from the celestial phenomenon of a Nova, symbolizing the birth of a new star. Just as a new star illuminates the night sky, GinzaNovo aims to add brilliance to Tokyo's luxury landscape.

As Ginza's historic shopping district enters this new phase, GinzaNovo represents a commitment to sophisticated shopping experiences infused with modern innovation. It serves as a statement of renewal and vibrancy. With popular brands like Prada joining the mix, the space is infused with new energy, taking visitors on an unforgettable shopping journey.

Dynamic Retail Spaces in a Luxurious Setting

The reimagining of GinzaNovo includes the creation of flagship retail areas and a thoughtful layout designed to encourage exploration throughout the multi-level space. This vibrant locale is set at the heart of Ginza, aiming to become a cherished lifestyle destination, welcoming both domestic and international guests alike. The aim is to celebrate the distinct character of Ginza while fostering a community atmosphere within this modern hub.

The Kaleidoscope of Joy Campaign

As part of its inaugural Christmas celebration, GinzaNovo is set to launch a captivating campaign called Kaleidoscope of Joy: GinzaNovo x Ribbonesia on December 17, 2025. This unique event will unveil delightful interactive photo spots at the venue, enticing visitors to engage with their creative side while capturing memorable moments.

This collaboration with the artist unit Ribbonesia will transform GinzaNovo into a fantastical space themed around symmetry. The installation features two gigantic kaleidoscope-shaped artworks measuring 4 meters square and towering 3.35 meters high. Inspired by traditional kiriko patterns, these vibrant ribbon artworks have been meticulously crafted by Ribbonesia, showcasing a world of endless expansion through the kaleidoscope, portraying the birth of GinzaNovo. It promises to be a unique, immersive art installation that will serve as a new visual marker for the area.

Visitors will be treated to a stunning visual experience—gracing GinzaNovo with the festive spirit of the holiday season, and providing ample opportunity for photography.

The details for the Kaleidoscope of Joy: GinzaNovo x Ribbonesia event are as follows:

• - Starting Date: December 17, 2025 (Wednesday)
• - Location: 3rd Floor, GinzaNovo
• - Highlights: Kaleidoscope (万華鏡) art installation
• - Admission: Free

(Insert image of the kaleidoscope installation)

Discover Ribbonesia

Founded in 2010, Ribbonesia is an artist duo consisting of Mugi Maeda who creates stunning ribbon-based artworks and Tohru Yoshikawa who handles conceptual development and promotions. Their breath-taking and life-infused pieces have captivated audiences across the globe, setting a benchmark for beauty and innovation. For further details, explore their work at Ribbonesia's Website.

Don’t forget to tag @GinzaNovo on Instagram and RedNote to share your wonderful moments!

GinzaNovo Overview

• - Facility Name: GinzaNovo
• - Location: 5-2-1 Ginza, Chuo City, Tokyo
• - Business Hours: 11:00 am - 9:00 pm (Shops), 11:00 am - 11:00 pm (Restaurants)

Note: Hours may vary by store

• - Floors: B2 to 11
• - Number of Stores: Approximately 100 (as of December 2025)