Hisense MEA 2025 Conference: Innovations and Expansion Strategies Unveiled

On February 16, 2025, in Egypt's remarkable surroundings of the Pyramids, Hisense, a recognized leader in consumer electronics and home appliances, successfully conducted its MEA 2025 Partner Conference. This significant event brought together influential figures, including local partners, industry leaders, and distributors, under the overarching theme of 'Leading the Future'. The conference served as a powerful platform not only to celebrate previous milestones but also to shed light on cutting-edge technologies poised to redefine today's smarter living.

The atmosphere was electric, accentuated by attendance from notable personalities, including His Excellency Mr. Mohamed Sofiane Berrah, the Algerian Ambassador to Egypt, and Mr. Zhao Liuqing from the Chinese Embassy in Egypt. The event was notably enlivened by the presence of Roberto Carlos, the legendary footballer from Real Madrid, who helped underscore the synergistic alliance between Hisense and the sports world.

Mr. Jerry Liu, Vice President of Hisense International, articulated the driving force behind their success in the Middle East and Africa, pinpointing strong partnerships and a steadfast commitment to innovation. He stated, “With strategic investments in local manufacturing and R&D, we are well-positioned to meet evolving consumer needs and drive sustainable growth across the region.” This sentiment was echoed by Mr. Jason Ou, President of Hisense MEA, who highlighted their determination to expand their reach in key markets, ensuring that premium technology and home appliances are accessible to consumers.

Key Innovations Announced

A significant segment of the event focused on unveiling next-generation technology, particularly the introduction of the 136-inch MicroLED TV, labeled the 136MX. This astonishing innovation stands out as the brand's first consumer-ready MicroLED display. The TV is expected to deliver incomparable color precision, vivid vibrancy, and remarkable energy efficiency. In a display of the robust demand for advanced home entertainment systems, Hisense reported securing 100 orders for the 136-inch MicroLED TV within the MEA region alone.

Moreover, marking a notable partnership with Real Madrid, Hisense launched a limited-edition product range co-branded with the iconic football club, enhancing the entertainment experience for sports enthusiasts. The event reached a thrilling crescendo as Roberto Carlos joined the unveiling ceremony.

Regional Expansion and Manufacturing Initiatives

Highlighting their commitment to expanding operational capabilities in the region, Hisense announced plans to establish an air conditioning factory in Algeria through a binding Memorandum of Understanding with Condor Electronics. This strategic move aims to bolster their manufacturing and distribution network in North Africa, ensuring a quicker delivery of high-quality products to consumers.

Additionally, Hisense has taken a significant leap in Egypt with the launch of its first flagship brand store, creating an enhanced shopping experience for Egyptian consumers. The conference also saw the announcement of the first regional Care Hub located in Cairo, aimed at reinforcing after-sales service and support.

These growth initiatives resonate deeply with Hisense's commitment to ensuring that consumers benefit from cutting-edge innovations tailored to their specific needs, enhancing their overall experience with smart technology in their daily lives.

As the MEA 2025 Partner Conference drew to a conclusion, it set a promising foundation for forthcoming innovations and collaborations. Hisense's vision of integrating smart living solutions and consumer technology positions the brand at the forefront of the consumer electronics space, driving towards a future that promises to be smarter and more connected.

About Hisense

Founded in 1969, Hisense operates in over 160 countries, specializing in multimedia, home appliances, and IT solutions. With 50 years of experience, it remains committed to integrity, innovation, and sustainability, continually developing pioneering technologies. Hisense maintains a robust presence in the B2B sector, excelling in domains like intelligent transportation and medical technology, while also being a proud sponsor of major sporting events. With 34 industrial parks and numerous R&D centers, the brand continues to expand its footprint in the ever-evolving market of consumer electronics. To stay abreast of their latest developments, visit Hisense's website.