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Winning Variant's New Experimentation Platform

Phoenix, March 19, 2025 – In groundbreaking news, Winning Variant has unveiled its innovative 'Truly Native Experimentation Engine', now integrated into the Snowflake Marketplace. This cutting-edge platform empowers users to conduct intricate multivariate experiments seamlessly across web, mobile, server-side applications, and AI/ML workloads, transforming the data-driven operations of businesses.

Kirk Morales, the founder of Winning Variant, notes that many data-centric companies often outgrow conventional off-the-shelf experimentation tools. These platforms can demand extensive setup and impose rigid frameworks that may not align with the needs of sophisticated teams. By contrast, the Winning Variant Experimentation Platform offers unparalleled flexibility. As a native application within Snowflake, it provides users with direct access to their existing metrics, enabling analysts to perform custom queries and visualize outcomes using their preferred BI tools effectively.

The collaboration between Winning Variant and Snowflake not only streamlines experimentation but also enhances data accessibility, resulting in timely and informed business decisions. Companies can now swiftly deploy experiments and analyze results without the complexities usually associated with data migration. This platform maintains data integrity as it operates within the Snowflake AI Data Cloud, meaning analysts can access raw experimentation data in real-time without the burdens of data exfiltration.

As described by Nagesh Cherukuri, Regional Field CTO for Data Apps at Snowflake, this deployment model revolutionizes how companies can innovate at speed while retaining control of their data workflows. He emphasizes that by positioning the application logic next to the data, businesses can accelerate their paths to value and minimize operational silos.

The Snowflake Marketplace aims to broaden the scope of what companies can achieve with their data and AI applications. It offers a simplified process for integrating third-party data, applications, and AI products, making on-platform purchases a breeze. As customers receive data products directly embedded within their systems, they gain superior experiences, which in turn facilitates rapid revenue growth and improved profit margins for providers.

Winning Variant, which is part of the Snowflake Startup Accelerator program, is dedicated to delivering an extensive suite of experimentation tools and services catering to businesses of every scale. Numerous organizations adeptly employ Winning Variant’s solutions, including the new experimentation engine, to refine their exploration and testing protocols tailored to their specific needs.

For those interested in discovering how the new Snowflake Native App can elevate their experimentation capabilities, additional information can be found through official channels. Winning Variant’s commitment to aiding businesses in navigating the complexities of data experimentation is clear, ensuring that they remain at the forefront of innovation in an increasingly competitive landscape.

For media inquiries, please contact Kirk Morales at (855) 454-3282 or via email at [email protected]