#USA #Mixed-Up #Vampiro #Cranberry Mojito #Silver City

Mixed-Up Cocktail Co's Exciting Growth in 2024

Mixed-Up Cocktail Co (Mixed-Up) has wrapped up a remarkable year, showcasing the strength of their innovative Ready-to-Drink (RTD) canned craft cocktails. With a staggering 34% increase in annual revenue year-over-year, the company is poised for even greater success in the next year.

Boasting a diverse lineup of flavors, Mixed-Up is tapping into an increasingly popular niche within the spirits industry. According to the IWSR’s 2024 RTD Strategic Study, the demand for RTDs has risen by an average of 2%, with even higher growth percents observed in countries like Mexico (8%) and Germany (4%). This trend presents notable potential for markets such as Japan, where the company has recently launched its products with impressive success.

New Flavors and Innovations

As part of their commitment to broadening their offerings, Mixed-Up introduced the Sangrita con Tequila Vampiro flavor late last year. This unique drink features a blend of tequila, agave spirits, and traditional Mexican ingredients such as citrus, raspberry, and spicy chili. Additionally, the Cranberry Mojito, with its vibrant and festive branding, has quickly become a favorite during the holiday season due to its refreshing taste.

"The RTD market continues to show sustained growth, as evidenced by our increasing sales, and our craft cocktails are a go-to for those seeking a flavorful yet clean drink option, free from unnecessary chemicals and artificial additives," said Teresa Dahl-Bredine, co-founder of Mixed-Up along with her husband, David Crosley. They emphasize the importance of using only natural ingredients, ensuring their products are labeled 100% all-natural to meet the discerning tastes of modern consumers.

With 11 exciting flavors lined up for 2025, including classics and new seasonal varieties like Blue Hawaiian and Apple Bourbon Mule, Mixed-Up is well-positioned to capture even more market share.

Expansion Strategy

To fuel its growth, Mixed-Up has made strategic enhancements to its operations. This includes:

• - Hiring 12 brand ambassadors and 3 sales managers
• - Investing in a new 45,000 square foot facility, which will increase their production capacity from 1,000 to an impressive 20,000 cases per week
• - Expanding distribution to over 30,000 cases sold in 2024 through partnerships with major retailers such as Trader Joe's and Whole Foods
• - Successfully entering new markets such as Japan, Puerto Rico, and Northern California
• - Launching online distribution channels via Rakuten and The Bottle House
• - Conducting over 1,200 tastings and demos, complemented by participation in 50 major festivals and events nationwide

Currently, Mixed-Up Cocktails are available in six states – New Mexico, Colorado, Massachusetts, Rhode Island, Texas, and California – as well as in Japan and Puerto Rico, with direct shipping options available through their online store. With their eyes set on expanding further in 2025, the brand is excited to bring its products to more states and international markets.

About Mixed-Up Cocktail Co

Established in 2020 by Little Toad Creek Brewery & Distillery in Silver City, New Mexico, Mixed-Up Cocktail Co emphasizes quality by managing the entire production process—from distillation to canning—within their facilities. They have effectively created a niche in the RTD market that prioritizes pure, high-quality ingredients without compromise. As they prepare to scale up operations with advanced can-filling and pasteurization technology in the coming months, Mixed-Up is undoubtedly gearing up to meet the burgeoning demand for their craft cocktails.

For more information, contact Sidney Reed, Director of Marketing at 720.207.3068 or [email protected]