#Japan #M&A Capital Partners #Hakuba #Snow Resort Development #Company Kono

M&A Collaboration for Ski Resort Growth in Hakuba

The recent merger and acquisition (M&A) between Planet Inc. and Kono Co., Ltd. marks a new chapter in the development of ski resorts in the Hakuba area. Facilitated by M&A Capital Partners, this deal underscores a shared vision for expansion and excellence in this beloved winter sports destination.

Background of the M&A

Founded in 1879, Kono Co., based in Takamatsu, Kagawa Prefecture, has a storied history, primarily operating in the sale of tableware and sauna equipment. Their long-standing success has motivated them to explore new avenues for growth, leading them to enter the ski resort sector through this acquisition.

On the other hand, Planet Inc., led by entrepreneur Makoto Tohboshi, embarked on a journey into property development after being captivated by the natural beauty of Hakuba during his visit in 2016. Since then, he has been instrumental in acquiring and revitalizing properties in the region, including those in nearby Niseko.

As of 2023, the investment fund that holds stake in Planet initiated the decision to search for a partner to ensure a strategic exit while sustaining the growth momentum of the business. This is where Kono's interest in expanding into the ski resort market aligned perfectly, leading to a successful M&A.

Objectives and Future Challenges

With this merger, the goal of both companies is clear: to elevate Hakuba as a world-class snow resort. The combined expertise of Planet in resort management and Kono's established market presence is expected to result in innovative services and facilities that will attract winter sports enthusiasts from around the globe.

This partnership aims to bring significant advancements not only to the services provided to tourists but also to the local economy, which thrives on the influx of visitors during the winter season. Kazuyasu Kono, the president of Kono Co., underscores the importance of leveraging both companies’ strengths to create a compelling and competitive ski experience in Hakuba.

Advisory Team Behind the Deal

The process was expertly managed by Yutaro Chida, head of the corporate information department at M&A Capital Partners. Chida, who has significant experience in M&A advisory across various industries, highlighted the importance of aligning visions between the two companies. His lengthy career includes consulting for high-net-worth individuals and unlisted firms, demonstrating the depth of expertise that supported this pivotal M&A.

Conclusion

The successful collaboration between Kono and Planet symbolizes a promising future for Hakuba's ski industry. With their combined efforts, this M&A not only aims to enhance the existing offerings but also to foster an exciting environment for investment and development in the region. As these companies embark on this journey, the ski community and local stakeholders look forward to witnessing the transformation that this merger is set to bring.

For those interested in more details or insights from the M&A process, an exclusive interview with the stakeholders is available for viewing here.