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Ureru Net Advertising Group: A Leader in Digital Advertising Growth

Ureru Net Advertising Group, headquartered in Fukuoka, Japan, has made significant strides in digital advertising. As of July 2025, their consolidated subsidiary, Ureru Net Advertising Inc., achieved a remarkable milestone by exceeding 17.5 million monthly impressions. This surge represents an approximately 8-fold increase in growth compared to January of the same year, with total cumulative impressions reaching over 66.1 million.

Understanding Impressions: A Key Metric for Success

Impressions are crucial in the advertising landscape, reflecting the number of times an ad is displayed to users. This metric serves as a fundamental KPI for measuring the reach and scale of ad distribution, marking the initial contact point between advertisers and potential customers. The continuous increase in impressions indicates Ureru's operational strength and the growing trust from advertisers, solidifying their presence in the competitive advertising market.

Significant Growth Over Six Months

Since launching their performance-based advertising strategies in January 2025—which included platforms such as Meta, LINE, Google/Yahoo! listings, Criteo, SmartNews, MSN, and Pinterest—Ureru's operational results have been promising. The jump from around 2.2 million impressions in January to approximately 17.5 million in July demonstrates the effective strategies employed and the robust expansion of their target audience.

Monthly Advertising Operation Trends

Interestingly, in just two months (July and August), the total impressions reached around 30.5 million, nearing the figure of 35.6 million amassed from the previous six months. This exceptional growth has been attributed to the evolution of their advertising strategies, target audience expansion, and media optimization.

Factors Contributing to Growth

The staggering rise in impressions is anchored in several strategies targeting media platforms based on their specific attributes. These include tailored targeting strategies, optimized messaging frameworks, and a commitment to technical proficiency unique to each media outlet. By swiftly executing the PDCA (Plan-Do-Check-Act) cycle, Ureru has established a repeatable success pattern that reliably yields stable results.

Additionally, Ureru's operational scope has diversified beyond the traditional direct-to-consumer (D2C) sectors of cosmetics, beauty, and health foods to encompass food and daily necessities, thereby further expanding their revenue base.

Insights for Investors: Sustainable Growth and Revenue Impact

Ureru's advertising operations are not just about increasing impressions; they also bring improvements in key profitability indicators such as return on advertising spend (ROAS) and customer acquisition cost (CPA). The high renewal and expansion rates of contracts with advertisers are anticipated to contribute to annual recurring revenue (ARR) growth and stabilize cash flow.

The performance-based advertising market in Japan alone is valued at several trillion yen, indicating vast opportunities for Ureru to amplify its market share, supported by their proven expertise in performance-driven strategies and multi-platform operations.

Future Outlook: Balancing Quality and Scale in Advertising Delivery

Looking ahead, Ureru aims to enhance not only the volume of ad delivery but also the quality of engagement and lead generation directly linked to conversions. They are committed to adopting AI and media characteristics for automated optimization and integrated cross-media analysis to transform impressions from mere quantity to value.

With reproducible operational models and a solid growth foundation, Ureru's ambition is clear: to elevate sustainable corporate value and maximize shareholder equity.

About Ureru Net Advertising Group

Founded in January 2010, Ureru Net Advertising Group is listed on the Tokyo Growth Market under the code 9235. The company's commitment to innovation and performance in the advertising sector has established it as a market leader in Japan.

For inquiries, please contact:
CFO Souhei Uekihara
Email: [email protected]
Phone: 092-834-5520