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Mood Media Launches AI-Powered Messaging Copilot

Mood Media, a leader in experiential media solutions, has just unveiled its latest innovation, the Messaging Copilot, a transformative feature within its Harmony Messaging platform. This tool is designed to redefine how retailers create and manage audio communications in-store, all while simplifying the process through advanced technology and professional voice talent.

The Messaging Copilot technology allows retailers to produce high-quality audio messages in minutes rather than the hours or days typically required. By streamlining the audio creation process into a straightforward two-step workflow, it combines artificial intelligence with a comprehensive library of voice talents. Retailers can select voices that align with their brand, whether they want a lively tone for promotional announcements or a softer delivery for important customer updates. The flexibility in tone and style ensures that messages resonate authentically with specific audiences, enhancing brand connections.

As Trey Courtney, Chief Product Partnerships Officer at Mood Media, comments, “Messaging Copilot makes in-store communication effortless and accessible to users of all technical backgrounds. In today’s fast-paced retail environment, real-time messaging is crucial for our clients’ success.” With features that save time and resources, this new tool allows retailers to deliver personalized and relevant content that can inspire consumer purchases in real-time.

The launch of Messaging Copilot comes at a time when audio-visual engagement is increasingly vital for retailers. Recent research from Mood Media indicates that a significant portion of shoppers—42%—interact with video and audio messages, with 37% making purchases as a direct result. Additionally, a surprising two-thirds of consumers enter stores without a concrete shopping list, looking for inspiration, which presents a perfect opportunity for brands to sway purchasing decisions with tailored audio messaging.

Key Features of Messaging Copilot

1. Professional Voice Selection: Retailers can access a diverse range of human-recorded voices featuring various regional accents and dialects, ensuring authentic local messaging.
2. Message Studio: An intuitive interface for instant editing of messages and voices allows for quick adjustments as needs arise in retail spaces.
3. AI-Powered Creativity: AI enhances the creative process by offering message suggestions in different styles, aiding in overcoming creative blocks.
4. Voice Synthesis: The Voice Lab utilizes advanced emotion-based AI technology to enable nuanced text-to-speech capabilities tailored to match brand tone and messaging.

Given these features, Messaging Copilot provides a stable technological foundation that businesses need to craft targeted, locally relevant content that speaks directly to their customers. Retailers keen on upping their in-store audio game can discover more by visiting Mood Media's official site to schedule a demo of this revolutionary technology.

About Mood Media

Mood Media has established itself as the world’s leading experiential media company, creating enriching on-premise customer experiences through a blend of video, music, communications, and innovative digital solutions. By serving over 500,000 customer locations across 140+ countries, affecting more than 165 million consumers each day, Mood Media has cemented its status by delivering unparalleled value to businesses eager to enhance their customer experiences.

In conclusion, the launch of Messaging Copilot positions Mood Media at the forefront of retail innovation, setting new benchmarks for audio messaging in stores and paving the way for more engaging customer experiences.