#South Korea #Seongnam #NAVER D2SF #GravityLabs #MoneyWalk

NAVER D2SF Expands Footprint in Healthcare with GravityLabs Investment

In a notable move within the health tech industry, NAVER D2SF has invested in GravityLabs, a startup focused on encouraging users to cultivate healthy habits. This collaboration is expected to drive innovation in health management and enhance user engagement through the platform MoneyWalk.

The Promise of MoneyWalk

GravityLabs has developed MoneyWalk, a unique global platform that incentivizes users to log daily health activities such as walking and exercising. By rewarding these behaviors, the platform not only helps users maintain consistent health routines but also collects extensive health data that can be advantageous for various sectors, especially Contract Research Organizations (CROs).

The heart of MoneyWalk's success lies in its impressive daily user engagement, averaging over 30 minutes of active use per person. This level of commitment is rare in the healthcare app market, where many applications struggle to retain users over time. With 1.3 million monthly active users (MAU) across 111 countries, MoneyWalk has emerged as a frontrunner in the health app category, even achieving eighth place in Japan’s healthcare app rankings.

Expanding Horizons: The Health-to-Earn Ecosystem

Initially launched with a Walk-to-Earn (W2E) model, GravityLabs is now transitioning into a more comprehensive Health-to-Earn (H2E) ecosystem. This shift is designed to manage a broader range of health data and biometric signals. Leveraging an AI-powered health camera, users can now track vital statistics such as blood pressure and heart rate directly through their smartphones.
Additionally, GravityLabs' integration with Korea's National Health Insurance Service (NHIS) database sets a new standard for secure and reliable management of personal health records, enhancing the service's trustworthiness.

A Global Impact Without Borders

What sets GravityLabs apart is its ability to attract a significant portion of its users from international markets. Approximately 40% of its users hail from countries such as the United States and Japan, showcasing the platform’s global reach without localized marketing efforts.

Future Collaborations and Growth Potential

Yang Sang-hwan, the leader of NAVER D2SF, expressed confidence in GravityLabs’ mission, stating, “GravityLabs is dedicated to fostering healthier lifestyles and enhancing daily routines for users. The growing potential of personal health record (PHR)-based healthcare presents exciting opportunities for future partnerships with NAVER's own healthcare initiatives.”

Since its inception in 2017, NAVER D2SF has been proactively investing in healthcare startups, which now represent around 18% of its investment portfolio, including significant ventures like PranaQ, Nuvilab, and Monitor Corporation. This indicates NAVER's commitment to leveraging technology in improving health outcomes and personal wellness.

About NAVER

Founded in 1999, NAVER has positioned itself as Korea's largest Internet company and one of the world’s foremost technological enterprises. With a diversified portfolio that embodies commerce, fintech, cloud computing, and AI, NAVER continuously seeks to innovate and expand its global presence. In 2024, NAVER's sales reached a staggering KRW 10.74 trillion (USD 7.5 billion), signifying its robust market performance.

As NAVER D2SF continues to expand its investment strategy and influence in the health tech sector, collaborations like the one with GravityLabs stand to significantly improve user health management across the globe, thus fostering a healthier, technologically engaged society.