Unleaded Rebrands to PlatinumBlack After 25 Years of B2B Excellence

Houston Consulting Firm Unleaded Rebrands as PlatinumBlack

On July 23, 2025, Unleaded, a renowned marketing consultancy based in Houston, announced an exciting new chapter in its journey: the firm has rebranded as PlatinumBlack. With a rich history spanning 25 years, the rebranding signifies an evolution in the company’s strategy as it seeks to expand its integrated services in the B2B sector. This shift not only refreshes its identity but also aligns with its broader ambitions to assist clients in navigating their growth journeys effectively.

The Vision Behind the Rebranding

As industry demands evolve, PlatinumBlack aims to be more than just a marketing consultancy. The name change embodies the firm's enhanced capabilities to provide strategic insight and creative execution across a wider range of industries. Justin Chatigny, the Chief Marketing Officer, articulates the transformation: “Launching PlatinumBlack builds on a history we are very proud of while better supporting our current growth strategy and ambitions.” This sentiment encapsulates the firm's dual focus on both strategic planning and the practical steps needed to realize those plans.

Founded in 2000, Unleaded was celebrated for its collaborative approach, especially within highly technical sectors such as energy, manufacturing, cleantech, and technology. The name PlatinumBlack is derived from the highly reactive nature of finely powdered platinum, which is known for its catalytic properties. This mirrors the firm's role in accelerating growth for its clients by sparking transformative change.

Embracing Change While Honoring Tradition

While the rebranding signifies a forward-thinking approach, it does not erase the legacy of its past. Erin Eby, the Executive Creative Director, emphasizes this continuity: “This rebrand doesn’t reinvent us; it reveals us more clearly.” This statement signifies that while the firm's name may have changed, its core values and commitment to quality service remain firmly rooted in its historical framework.

The transition to PlatinumBlack also comes with a renewed mission: to empower B2B companies to navigate their growth pathways in more efficient ways. This aims to enhance the trajectory of their business and help them achieve outcomes beyond their initial expectations.

Expanding Global Reach

PlatinumBlack not only focuses on local clients but has also positioned itself to support global marketing efforts. Whether it’s across North America, Europe, Asia, or the Middle East, the firm is equipped to assist a diverse client base. This global reach is crucial as more B2B companies venture into international territories in search of new markets and opportunities.

By adapting and growing its services, PlatinumBlack reaffirms its position as an influential player within the B2B marketing landscape. As more businesses recognize the need for agile and integrated growth strategies, the firm stands ready to lead the charge.

Conclusion

The rebranding of Unleaded to PlatinumBlack serves as a powerful reminder of the dynamic nature of the marketing industry, where adaptation and evolution are key to longevity and success. With its renewed identity, PlatinumBlack is well-prepared to face the future while remaining dedicated to fostering growth and transformation for the clients it serves. In doing so, it honors its past while boldly stepping into new horizons.