#Japan #Tokyo #Oral Care #Apagard #Hydroxyapatite

Celebrating 40 Years of Apagard

The renowned whitening toothpaste series, Apagard, is marking a significant milestone this year, celebrating four decades since its inception in 1985. Established by Sangi Co., based in Tsukiji, Tokyo, Apagard has become synonymous with effective whitening and cavity prevention, and it currently holds the top market share in the whitening toothpaste category for 2024. In honor of this anniversary, Apagard is launching a limited edition "Apagard Premium Trial" pack, priced at a budget-friendly 385 yen, which will allow users to experience the benefits of this premium toothpaste in a convenient two-week trial size.

Starting from April 18, 2025, the trial packs will be distributed to various drugstores and variety shops nationwide. The Apagard Premium variant is celebrated for its high content of medication-grade Hydroxyapatite, which was developed by Sangi to enhance oral health. This key ingredient works to actively fight cavities by not only removing plaque but also helping to smooth invisible micro-scratches on the tooth surface and re-mineralizing early-stage cavities. Unlike fluoride, which assists with remineralization through saliva, Hydroxyapatite takes direct action to restore the enamel, making it a unique companion in oral health.

The allure of beautiful teeth lies in the health of enamel. Apagard is dedicated to enhancing the natural white and healthy appearance of teeth, crafting a bright smile for its users. The newly launched Apagard Premium Trial size is perfect for travel, allowing users to try out this premium toothpaste wherever they go. It also comes with a special “Your Tooth Shade Check Sheet” attached to the packaging, enabling users to gauge their dental progress clearly.

In addition to this launch, Apagard has planned various promotional activities to celebrate its 40th anniversary throughout this year, committed to developing products that preserve the health and beauty of teeth for a wider audience. Their Opulent Care approach enhances the daily whitening routine, making it enjoyable and engaging.

Product Details

• - Product Name: Apagard Premium Trial
• - Price (tax included): 20g for 385 yen
• - Type: Premium
• - Release Name: Sangi XLC2
• - Flavor: Light mint
• - Features: A rich, enjoyable experience with a hint of mint. Achieve vibrant white teeth with premium care.
• - Available at: Drugstores, supermarkets, home centers, variety shops nationwide.

While the product will be available in many stores, some places may not carry it. Please note that this is a quasi-drug product and is classified as a medicated toothpaste.

Apagard Brand Philosophy

Apagard embraces the concept that oral care should be an integral part of overall beauty, akin to skincare and haircare. It recognizes that true beauty transcends appearance and emerges from one’s lifestyle, thoughts, and inner qualities, reflected in their smiles. Apagard aims to find the balance between natural and radiant health by providing easy ways to enhance one’s smile with beautiful white teeth.

Apagard brands itself as more than a toothpaste; it seeks to color the often mundane teeth brushing routine with delight and vibrancy.

Anniversary Logo

To commemorate its 40th anniversary, Apagard introduced a logo that signifies the purity and cleanliness associated with its whitening products, utilizing a calming blue palette. The design incorporates a radiant ring of light, embodying the essence of Apagard—a celebration of the natural beauty of teeth. The diverse hues of blue symbolize the variety of experiences we encounter while shining with our unique selves—a fitting reflection of our times.

Apagard’s proprietary Hydroxyapatite is specifically designed to enhance both dental and bone health, applying nanotechnology to deliver compounds that can directly influence enamel. This unique formula not only prevents cavities but rehabilitates early-stage decay effectively.

About Sangi Co., Ltd.

Founded in 1974, Sangi is approaching its 50th anniversary next year. It pioneered the development of Hydroxyapatite toothpaste in the 1980s and introduced the world’s first medicated toothpaste featuring enamel repair capabilities in 1993. Sangi notably created the Apadent and Apagard brands, later popularized through compelling advertising campaigns. Since 2011, its global footprint has expanded, exporting to various countries and launching skincare products like HAP+R. The name 'Sangi' is derived from the philosophical concepts of balance and harmony founded in ancient Chinese wisdom.

For more information about Apagard and its innovations, you may visit the official website or their social media pages on Instagram and X.