Actual Agency Launches Revolutionary LLM-Native Press Release Template
In a significant breakthrough for corporate communications, Actual Agency has rolled out the LLM-Native Press Release, the first-ever open source template designed specifically to enhance the visibility and discoverability of corporate announcements in an increasingly AI-driven landscape. This pioneering tool is set to bridge the gap between traditional public relations practices and modern digital optimization techniques, ensuring effective communication both to humans and artificial intelligence.
The Need for AI-Optimized Press Releases
As artificial intelligence and machine learning continue to transform how information is disseminated and consumed, press releases can no longer be crafted solely for journalists. The algorithms and AI technologies that determine the visibility of news stories demand structured content that is both machine-readable and engaging for human readers. Recognizing this paradigm shift, Actual Agency has developed a template that meets these requirements head-on.
Michael Young, the Founder and CEO of Actual Agency, highlighted the urgency of this evolution: "Press releases are no longer written only for journalists. They are also written for algorithms that decide whether your story is surfaced at all. This template gives communications teams a blueprint to ensure their news gets discovered, interpreted, and amplified by both people and machines."
Key Features of the LLM-Native Template
The LLM-Native Press Release is equipped with several innovative features designed to optimize the discoverability of announcements:
- - Structured Formatting: The template employs clear headlines, subheadlines, and engaging introductions that align with the 'Five Ws' approach (Who, What, When, Where, Why), all optimized for parsing by large language models (LLMs).
- - Logical Hierarchy: It incorporates a logical arrangement of headings and bullet points that facilitate easier content summarization for generative AI platforms.
- - FAQ Section: This built-in functionality includes natural language queries that AI systems are likely to encounter, providing immediate answers.
- - Schema Markup: The template integrates schema.org's NewsArticle JSON-LD markup for enhanced machine readability, reinforcing the authority of the release.
- - Multimedia Optimization: It offers alt text, transcripts, and metadata to make content more accessible, catering to both users and AI.
- - Distribution Strategy: The template also provides guidance on effective distribution methods to maximize 'trust' from AI algorithms, ensuring that corporate announcements reach the intended audience effectively.
Best of all, the LLM-Native Press Release template is available at no cost as an open-source tool, empowering a wide range of communicators—marketers, PR professionals, and company founders—to refine their storytelling as search and discovery increasingly pivot towards AI-driven interfaces.
Frequently Asked Questions
What is an LLM-native press release?
An LLM-native press release is a structured document designed for large language models to easily parse, summarize, and accurately cite, merging traditional PR principles with AI-optimized formatting.
Why did Actual Agency choose to release this template as open source?
The goal is to accelerate the adoption of AI-ready standards across the communications sector. By offering this template openly, Actual Agency wishes to empower teams of all sizes to future-proof their communications strategy.
How does structured data improve discoverability?
Utilizing schema.org's NewsArticle markup in JSON-LD format allows search engines and LLMs to identify the announcement as authoritative news. This structured data draws attention to fundamental facts such as the headline, author, date, and company, easing AI's task in surfacing and summarizing content appropriately.
About Actual Agency
Actual Agency is a forward-thinking communications firm that specializes in assisting B2B technology leaders in shaping industry conversations, achieving consistent media exposure, and building strong reputational value. Through a unique blend of editorial-focused strategies, data-informed storytelling, and human-driven AI-native PR methods, Actual Agency strives to create communications initiatives that effectively influence markets and drive growth. For more details, visit
Actual Agency's website.