SalesPlus Holds the 7th Kyushu Retail Media Union Study Session
In September 2023, SalesPlus, a company specializing in marketing solutions at the point of purchase, organized a study session for the 7th Kyushu Retail Media Union. The event, held on April 17, 2025, focused on activity reports and future directions of the union. Notably, SalesPlus, based in Tokyo, is guided by CEO Yoshihisa Oura.
The session saw participation from twelve companies, including major players such as Trial Company, AEON Kyushu, Nishitetsu Store, and Ministop, along with observations from Izumi, Asahi Beer, Earth Chemical, and advertising agencies like Nishitetsu Agency and Dentsu. Attendees gathered to share initiatives, success stories, and engage in meaningful discussions regarding retail media.
Key Highlights from the Event:
The program covered several topics:
The 7th session emphasized the growing interest in retail media, with the union aiming to increase its visibility nationwide starting from Kyushu. Participants acknowledged the necessity to adapt to global retail media trends while enhancing the value of signage across different formats.
Opening Remarks and Future Outlook:
The study session commenced with a greeting from CEO Yoshihisa Oura, who reflected on the previous meeting’s media coverage and the heightened excitement surrounding retail media. He expressed his eagerness to collaborate further in this thriving landscape.
Yasuyuki Enami, Director and Head of the Business Production Division at SalesPlus, highlighted the significant strides the union has made in disseminating information throughout Japan. Enami shared his insights on the future mission of the Kyushu Retail Media Union, emphasizing the collective vision of its participants for 2025.
Company-Specific Initiatives:
Each participating organization presented updates on their initiatives, showcasing their successes and the lessons learned:
Thematic Discussions:
During the themed discussion segment, various topics were brought forward, focusing on enhancing customer engagement through proprietary apps and integrating retail media tactics seamlessly with advertising outputs. Discussions also touched on addressing emerging requests from non-traditional expenditure sources and overcoming challenges related to launching signage businesses.
As the Kyushu Retail Media Union looks forward, it plans to sustain its efforts to cultivate dialogue and strategies that spark innovative growth in retail media—which remain significant amidst escalating market trends.
About SalesPlus:
The session saw participation from twelve companies, including major players such as Trial Company, AEON Kyushu, Nishitetsu Store, and Ministop, along with observations from Izumi, Asahi Beer, Earth Chemical, and advertising agencies like Nishitetsu Agency and Dentsu. Attendees gathered to share initiatives, success stories, and engage in meaningful discussions regarding retail media.
Key Highlights from the Event:
The program covered several topics:
- - Overview of the Kyushu Retail Media Union's activities.
- - Reports from participating companies highlighting their individual efforts.
- - Thematic discussions allowing companies to delve into specific areas of interest.
The 7th session emphasized the growing interest in retail media, with the union aiming to increase its visibility nationwide starting from Kyushu. Participants acknowledged the necessity to adapt to global retail media trends while enhancing the value of signage across different formats.
Opening Remarks and Future Outlook:
The study session commenced with a greeting from CEO Yoshihisa Oura, who reflected on the previous meeting’s media coverage and the heightened excitement surrounding retail media. He expressed his eagerness to collaborate further in this thriving landscape.
Yasuyuki Enami, Director and Head of the Business Production Division at SalesPlus, highlighted the significant strides the union has made in disseminating information throughout Japan. Enami shared his insights on the future mission of the Kyushu Retail Media Union, emphasizing the collective vision of its participants for 2025.
Company-Specific Initiatives:
Each participating organization presented updates on their initiatives, showcasing their successes and the lessons learned:
- - Trial Company: Daisuke Noda, Head of Marketing, reported that their installation of tri-screen signage in about 30 stores in Hokkaido is progressing well, along with ongoing efforts to integrate the signage into the Trial GO app. Shoutaro Nishimura elaborated on insights gained during retail media inspections in Bangkok, identifying opportunities to enhance signage effectiveness by differentiating content formats and employing reflective materials.
- - AEON Kyushu: Manager Yao Liu shared experiences with non-food product signage. Creative materials used in commercials exhibited the effectiveness of their branding approach, though customer response at physical locations was challenging to gauge. Liu noted that new collaborative projects with food manufacturers emerged from this study session.
- - Ministop: Manager Rie Fujita indicated a proactive approach to testing digital signage, which included analysis of effectiveness during promotional campaigns. By delivering messaging across three signage screens, they could quantify effectiveness improvements over one-screen displays, leading to a commitment to innovative trials to enhance signage value.
Thematic Discussions:
During the themed discussion segment, various topics were brought forward, focusing on enhancing customer engagement through proprietary apps and integrating retail media tactics seamlessly with advertising outputs. Discussions also touched on addressing emerging requests from non-traditional expenditure sources and overcoming challenges related to launching signage businesses.
As the Kyushu Retail Media Union looks forward, it plans to sustain its efforts to cultivate dialogue and strategies that spark innovative growth in retail media—which remain significant amidst escalating market trends.
About SalesPlus:
- - CEO: Yoshihisa Oura
- - Headquarters: 2-6-6 Higashi-Shinbashi, Minato-ku, Tokyo, Shiodome AZ Building 8F
- - Established: April 2018
- - Capital: ¥510 million (including capital reserves)
- - Business Focus: Providing marketing solutions at the point of purchase
- - Website: SalesPlus
Topics Business Technology）
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