St. Regis and STAUD Launch a Winter Capsule Collection Inspired by Après Ski Aesthetics
St. Regis and STAUD Unveil Winter Capsule Collection
St. Regis Hotels & Resorts has teamed up once again with the fashion label STAUD to unveil an exclusive winter capsule collection, showcasing a unique blend of winter elegance and après ski style. The debut of this collection occurs alongside the renowned St. Regis Snow Polo Championship, eagerly anticipated on Aspen's winter calendar. The new collection is set to elevate winter fashion while providing a fully immersive retail experience at The St. Regis Aspen Resort, where a dedicated pop-up boutique will be available.
The design ethos of this limited-edition capsule revolves around the joy of après ski traditions and the rich history embedded within the St. Regis brand. George Fleck, Senior Vice President and Global Brand Leader of St. Regis, emphasized that the collaboration with STAUD represents a perfect synergy between glamorous travel and modern fashion. He remarked, "STAUD brings an unmistakably modern edge to glamour, and St. Regis has always been the home of glamorous travel. Together, we celebrate the art of après ski - where style and ritual coalesce."
The new collection takes inspiration from the glamorous winter resorts, drawing from elements of the surrounding alpine beauty. Each piece in the line embodies the essence of luxury and functionality suitable for both the slopes and social soirées. Transforming the spring-focused debut into a full winter wardrobe, the capsule introduces items designed to seamlessly transition from daytime skiing to evening gatherings.
Among the standout pieces are a plush pullover fleece that expresses comfort and refinement, a sculptural shearling purse that merges alpine elegance with urban versatility, and a tailored long-sleeve shirt, richly adorned with bespoke mountain motifs. These designs ensure that wearers can flow effortlessly from mountain adventures to Aspen's sophisticated nightlife. Sarah 'Staud' Staudinger, the founder and creative director at STAUD, articulated that the collection aimed to evoke instinctive choices through thoughtful design. "We focused on winter pieces that feel intentional - items you instinctively reach for because they seamlessly blend functionality with style."
The limited-edition capsule will be available until January 22, 2026, at the STAUD pop-up boutique located in The St. Regis Aspen Resort, and can also be found at The St. Regis Deer Valley, as well as online at staud.clothing. This availability means that guests and fans can incorporate the elegant essence of this collaborative venture into their own winter escapes.
About St. Regis Hotels & Resorts
Combining timeless glamour with a modern twist, St. Regis Hotels & Resorts showcases exquisite experiences at over 65 luxury destinations globally. Known for providing exceptional and anticipatory services, including the renowned St. Regis Butler Service, the brand ensures every guest receives unparalleled attention and care.
About STAUD
Founded in 2015 by Sarah 'Staud' Staudinger and George Augusto, STAUD embodies the belief that fashion should empower women while also being accessible. With a focus on unique design that fuses timeless styles with modern novelty, STAUD delivers collections that resonate with today's discerning women. Each season is thoughtfully curated, emphasizing design narratives that speak to the aspirations of the contemporary wardrobe.
For more details on the winter capsule and the brands, visit their respective websites or explore their social media channels.