Starfield Launches Exhibition Opportunities for Taiwanese Food and Pet Shows

Starfield Expands Support for Exhibitions in Taiwan

Starfield Co., Ltd., based in Toshima, Tokyo, is actively enhancing its offerings for businesses aiming to penetrate the Asian market from Japan. Recognizing the potential of cross-border e-commerce, the company has traditionally provided online support, especially in fostering cross-border e-commerce initiatives. Recently, it has expanded its offline support through its Taiwan branch, known as 日商凛千股份有限公司台灣分公司. This includes an exciting new opportunity for exhibitors to participate in Taiwan's premier food and pet-related exhibitions in collaboration with Taiwan's largest exhibition company.

Unique Features of Starfield's Exhibition Support

1. Cost-Effective Participation

Exhibitors can participate in Taiwan's exhibitions at a cost comparable to domestic events in Japan. Starfield offers a comprehensive package service that includes securing exhibition booths, preparing decorations, managing the booth during the event, and providing post-event reports.

2. Hassle-Free Experience for Exhibitors

With Starfield handling all aspects of exhibition preparation and management, there’s no need for companies to travel to Taiwan themselves. From pre-event preparations to communication with attendees during the exhibition, Starfield ensures a seamless experience, leading product demos, tastings, and facilitating discussions with local businesses.

3. Real Consumer Feedback Collection

Starfield prepares tailored surveys for each exhibitor to collect genuine feedback from Taiwanese consumers during the exhibition. This invaluable data on opinions about products, perceived value, and purchase intent can significantly enhance future marketing and negotiation strategies with Taiwanese companies.

Features of Taiwan's Exhibitions

1. Diverse Audience Engagement

One distinctive characteristic of Taiwanese exhibitions is the inclusion of general consumers and not just businesses among the attendees. This diversity allows exhibitors to garner direct feedback from Taiwanese consumers while also creating opportunities for business negotiations with local companies. This access serves as a foundational step for a more substantial launch in Taiwan.

2. Impressively High Attendance

The scale of attendance at Taiwan's exhibitions dwarfs that of similar events in Japan. For instance, a significant food exhibition in Japan sees about 70,000 visitors, whereas Taiwan's food shows attract over 350,000 attendees. Similarly, for pet product exhibitions, Taiwan sees participations of over 260,000, compared to Japan's approximate 80,000.

3. Opportunities for Sampling and Sales

In Taiwan, exhibitors can conduct tastings and product demonstrations, which are essential for showcasing products. Moreover, adhering to local regulations allows for immediate sales on-site, collecting real-time feedback from consumers that can be utilized to develop targeted marketing strategies for the Taiwanese market.

About Starfield

Starfield operates under the vision of "Bringing the World Closer" by offering a specialized e-commerce cart system for Asian cross-border e-commerce, the LaunchCart platform, support for managing sales on Shopee, and assistance in exhibiting at trade shows in Taiwan. This comprehensive support ensures that businesses can initiate their cross-border e-commerce endeavors effectively.

Starfield's expertise encompasses various aspects, from creating multilingual e-commerce sites and product registrations to implementing customer support and marketing strategies tailored for the Asian market. Their focus is on facilitating a smooth sales process, ensuring businesses take their first confident steps towards international expansion.