What Makes a Workplace Attractive Beyond Salary: Insights from a Survey on the Supply-Demand Gap
Understanding What Attracts Employees to the Workplace
In Japan, the persistent issue of labor shortages has prompted many companies to rethink their employment strategies. For-It Co., which operates the affiliate platform afb, recently conducted a survey targeting 500 respondents aged 20 to 69 across the nation to assess how companies can effectively address this pressing issue.
Background of the Survey
The survey was driven by an urgent need for businesses to adapt to chronic labor shortages, initiating various improvements in salaries, treatment of employees, and overall working conditions. A detailed analysis of the results can provide critical insights into what makes workplaces attractive to employees beyond just salary increases.
Survey Overview
- - Participants: 500 men and women aged 20 to 69
- - Method: Online research
- - Date of Survey: April 18, 2025
Effective Strategies for Alleviating Labor Shortages
Participants were asked what measures they believe would effectively address labor shortages. The top three responses were:
1. Improvement of salaries and benefits
2. Implementation of remote work and flexible working hours
3. Utilization of part-time employees and freelancers
Interestingly, the most selected response was
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