Mudd Advertising Commemorates 45 Years of Innovative Marketing for Auto Dealers

Celebrating 45 Years of Mudd Advertising

Mudd Advertising, a family-run automotive marketing firm, has reached a significant milestone—45 years in business. Founded in 1981 by Jim Mudd Sr. and Cecelia Mudd in the basement of their Cedar Falls, Iowa home, the agency has since grown into a national powerhouse. Today, it partners with auto dealers across all 50 states, backed by OEM-certified programs and a creative studio.

The evolution of Mudd Advertising is a testament to the vision and determination of its founders, especially after the passing of Cecelia in 2020 and Jim Sr. in 2024. The company is now steered by their son, Jim Mudd Jr., and his brother Rob Mudd, who serve as Chief Futurist. Their leadership continues the legacy of their parents, emphasizing growth and innovation while keeping true to the company's core philosophy: "We Love It When You Succeed."

The Ad Man 2.0: A New Chapter

As part of the celebrations, Mudd Advertising has introduced The Ad Man 2.0: Principles First. Technology Second. Results Now!, a highly anticipated sequel to Jim Mudd Sr.'s original book. Co-authored with Clifton Lambreth and Rob Mudd, this new edition features contributions from industry leaders such as Darryl Strawberry, Alan Mulally, and Ken Blanchard.

The book not only pays homage to the agency's foundational values—integrity, hustle, and community—but also provides critical insights into navigating a rapidly evolving marketplace dominated by AI and automation. It underlines the importance of maintaining human relationships while leveraging data-driven strategies to propel client success.

Reconnecting at the 2026 Mudd Summit

In celebration of its 45th anniversary, Mudd Advertising is hosting the 2026 Mudd Summit on October 15 in Cedar Falls. This annual gathering serves as a platform for dealer partners to engage directly with Mudd’s team and industry stalwarts. Attendees can expect in-depth discussions focused on innovative strategies and tools necessary for succeeding in today’s competitive retail environment.

Networking, education, and insights into the future of Mudd's platform will be key components of the summit. In previous years, such events have proven invaluable for fostering collaboration and sharing industry best practices among dealers.

Ambitions for NADA 2027

Looking ahead, Mudd Advertising is gearing up for the NADA Show set for February 2027 in Orlando. This convention has become an essential event for Mudd to forge deeper connections with the dealer community and unveil their latest platform advancements and creative endeavors. The anniversary serves as a natural impetus for refining the narratives they bring to this important industry event.

Commitment to Continuous Growth

Mudd Advertising has consistently ranked as a Top Workplace according to the Des Moines Register, thanks to its ongoing commitment to fostering a positive work environment. The company prioritizes investment in its workforce, technological innovations, and creative capabilities, enhancing its support for dealers nationwide.

Throughout its journey, Mudd Advertising has adhered to a growth-through-partnership philosophy, continuously expanding its services to dealer groups and OEM partners while nurturing the next generation of leaders within the organization. The future looks bright as Mudd continues to build on its rich legacy without losing sight of its foundational principles.