#Fan Activities #moz Sweden #plush charm

New Plush Charms from moz Sweden: Perfect for Your Fan Activities

This August, the popular Swedish brand, moz Sweden, will launch an exciting series of plush charm keychains themed around the growing trend of "oshi-katsu," or fan activities. The new collection, developed and marketed by Akatsuki Corporation in Shinjuku, Tokyo, showcases the brand's iconic moose mascot, providing fans a delightful way to express their dedication to their favorite characters or celebrities.

As of January 2025, approximately 13.84 million individuals in Japan are engaged in oshi-katsu, and the market for fan activities is soaring, reaching an estimated value of 3.5 trillion yen. The phenomenon is increasingly becoming a part of social culture, embraced by diverse generations and genders alike. To cater to this enthusiasm, moz has introduced a selection of plush charms in nine unique colors, allowing fans to carry a piece of their admiration everywhere they go.

Exciting Variety to Choose From

Choosing a plush charm has never been more fun! The new range includes two styles: