Wpc. Patterns Celebrates Five Years With a New Logo Design

Wpc. Patterns Celebrates Five Years with a New Logo Design

Wpc. Patterns, a lifestyle brand born from the renowned umbrella company Wpc., has officially celebrated its fifth anniversary. This milestone brings with it a fresh new logo that encapsulates the heart of its brand message, "Always, sunny in the heart."

Founded by World Party Inc., based in Osaka, Wpc. Patterns has a heartwarming philosophy that resonates with the weather—expressing the idea of finding joy even on the rainiest days. The brand intricately designs and delivers a vast array of useful everyday items, inspired by the original patterns from Wpc.'s umbrella designs.

The newly designed logo features motifs of the "sun" and "droplet," representing the brand's core belief—that no matter how cloudy it may seem, looking up can brighten one's spirits. This visual representation not only symbolizes the weather but also reflects the essence of Wpc. Patterns through an innovative integration of the letters "P," "T," and "N" from the brand name, creating a unique design that embodies its identity. The hope is that the products from Wpc. Patterns serve as gentle companions in daily life, lifting your mood and adding a touch of brightness.

Consider those moments when a beautifully designed mug brightens up your day, prompting you to carry on with renewed enthusiasm. Or, how the refreshing patterns on a fan can offer a brief respite during a warm summer day. Throughout the year, across all types of weather—rainy, sunny, or gloomy—Wpc. Patterns strives to accompany you in your everyday adventures, turning mundane moments into special ones.

Featured Items

- Handkerchief Series: Surpassing cumulative sales of 1.3 million pieces, the handkerchiefs from Wpc. Patterns are both practical and stylish, providing splashes of color to everyday life. Ranging from a classic standard line to cheerful scalloped and pocket-sized designs, customers can mix and match with the seasons or their moods. These versatile handkerchiefs also make great gifts.

- Fan Series: Emphasizing refined designs, the fan series makes every hot summer day feel special. Each fan comes with a custom case, adding an extra layer of elegance for those moments when you'd like to keep it on hand. Notably, these fans boast superior design and functionality, making them perfect gifts for cherished recipients.

Product Highlights

1. Favorite Color Handkerchief
With an extensive variety of 12 colors, you'll easily find your ideal match.

2. Tiny Favorite Color Handkerchief
A pocket-sized version of the favorite handkerchief, perfect for those on-the-go moments.

3. Standard Handkerchief
A classic design that balances simplicity with elegance.

4. Scalloped Handkerchief
A playful design featuring wavy edges, adding a charming touch to everyday use.

5. Gift Boxed Fan
A delightful shell-shaped design featuring a tassel, enhancing its charm.

6. Wave Type Gift Boxed Fan
An adult-friendly design with a wave motif that stands out.

7. Unisex Gift Boxed Fan
A versatile style suitable for all.

Availability

You can find Wpc. Patterns products on their official online store, as well as on popular platforms like Rakuten, ZOZOTOWN, and more. In addition, dedicated physical stores such as Wpc. Shinsaibashi Parco and Wpc. LUCUA 1100 in Osaka offer an array of products in-person.

About World Party Inc.

Founded in September 1985 and headquartered in Osaka, World Party Inc. specializes in planning, manufacturing, and wholesaling rain goods. With an array of brands including Wpc. and its subsidiaries like W by Wpc. and KiU, the company has established itself as a leader in stylish and functional weather-related products.

Moving forward, Wpc. Patterns aims to continue brightening the hearts of its customers with thoughtful designs, enhancing daily moments through its unique offerings.